Asian Attractions Expo (AAE) 2010 will be held in Kuala Lumpur, Malaysia, and boasts an education program focusing on tenets of success within the attractions industry—leadership, safety, operations, and marketing. The Expo, produced by the International Association of Amusement Parks and Attractions (IAAPA), features sessions which will provide opportunities for attendees to learn the latest industry information and best practices from their peers and other industry experts.
“The education program at Asian Attractions Expo will present the core issues of the industry from some of the most successful, safe, and profitable facilities and leaders, ” says John Henderson, vice president of education at IAAPA.
Highlights of the four-day program are as follows:
IAAPA Safety Institute: From 10 a.m. to 5 p.m. on Tuesday, July 13, the IAAPA Safety Institute will address issues from both operator and manufacturer perspectives with presentations from industry experts with regional experience. The day’s sessions will focus on continuing safe operations in the attractions industry throughout Asia and safety standards and government regulations for the region. Invited speakers include Greg Hale, chief safety officer at Walt Disney Parks and Resorts, Jim Seay, president of Premier Rides, and George Ling from the Hong Kong Electrical and Mechanical Services Department. The Safety Institute is free for Expo participants.
Leadership Breakfasts: On Thursday, July 15, Chip Cleary, chairman of the IAAPA Board of Directors and senior vice president of waterpark operations for Palace Entertainment, will address leadership and its role in operating a successful attraction. And on Friday, July 16, Malaysia’s Minister of Tourism, Ng Yen Yen, is invited to speak on tourism in Malaysia and the burgeoning attractions industry’s contribution to the region. Each breakfast costs $25 per person, due upon registration.
Education Seminars: Throughout the week, roundtable discussions and seminars will address increasing the value of live entertainment; developing new marketing concepts to increase revenue; making environmentally friendly and conservation-minded decisions for a facility; and designing an attraction for optimum guest capacity, efficiency, and safety. A behind-the-scenes tour of Sunway Lagoon is planned for Thursday, July 15, and a post-show trip to Genting Highlands Resort is set for Friday, July 16. Both tours will provide unique networking opportunities and insight into how successful Asian attractions are operated. All education sessions are free with Expo registration.Costs for the tours will be available upon registration.
More information on these events and details for registration are available at www.IAAPA.org/expos/asian.
About Asian Attractions Expo 2010
Since 1997, Asian Attractions Expo has been the premier event for the multibillion-dollar leisure and attractions industry in Asia. Organizers anticipate more than 3, 000 professionals from amusement and theme parks, waterparks, zoos, aquariums, museums, family entertainment centers, casinos, and resorts will participate in the annual event to develop and purchase new attractions and products for their facilities, see what’s new in the industry, learn best practices, and network with colleagues.
During the event, more than 150 exhibitors from 25 countries will come to Kuala Lumpur to showcase innovative products in more than 100 categories, including amusement and theme park rides; architectural and design services; coin-operated games, skill games, and redemption prizes; theatrical productions; and maintenance services and equipment. AAE is co-hosted by the Malaysian Association of Amusement Themepark & Family Attractions (MAATFA) and the Australian Amusement Leisure and Recreation Association (AALARA). More information can be found at www.IAAPA.org/expos/asian.
The International Association of Amusement Parks and Attractions (IAAPA) is the premier trade association for the attractions industry worldwide. Founded more than 90 years ago, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions and is dedicated to the preservation and prosperity of the attractions industry. IAAPA represents more than 4, 000 facility, supplier, and individual members from more than 90 countries. IAAPA maintains offices in Europe, Latin America, and North America. To learn more, visit www.IAAPA.org.
Images from top left:
Chip Cleary Chair of the IAAPA Board of Directors, Vice President, Operations–Waterpark Division, Palace Entertainment, Speaker at Asian Attractions Expo 2010 Courtesy of IAAPA
Greg Hale Chief Safety Officer, Walt Disney Parks and Resorts, Speaker at Asian Attractions Expo 2010
Courtesy: Walt Disney Parks and Resorts
Jim Seay President, Premier Rides, Speaker at Asian Attractions Expo 2010
Courtesy: Premier Rides