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Amusement Parks: Lo-Q Wins new contract with Parque Isla Mágica, Seville

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Lo-Q plc, the AIM listed provider of virtual queuing systems for theme parks and major attractions, announces it has signed an agreement to install its unique queue management system, Text-Q, at the Parque Isla Mágica in Seville, Spain. 
 
The Text-Q system allows mobile phone users to reserve their place in line using SMS services. It will be available for use on eight of the park’s rides through users paying a fee and thus avoiding standing in a queue. Text-Q was first used at the London Dungeon and Madame Tussauds in London. 

The initial agreement which runs to early January 2010 covers technical assistance, training and support as well as software updates and maintenance.
The installation will be completed in July 2009 and the contract is expected to continue into 2010. 
 
The Isla Mágica amusement park was constructed on the former grounds of the Expo ’92 World’s Fair in the heart of Seville and was opened in 1997.  Isla Mágica is centered around a lake and divided into seven themed areas, each representing different episodes in Spanish sixteenth century history and attracts around 800, 000 visitors a year. www.islamagica.es 
 
Jeff McManus, Chairman of Lo-Q plc, said: "This is the second Text-Q Park and the first on mainland Europe.  It demonstrates that Lo-Q has another successful product. I am delighted to say that we hope to see this product in smaller parks around the world, but more importantly, it can be used in commercial markets as well."

About Lo-Q plc 
 
Lo-Q plc listed on AIM in April 2002 and has active subsidiary companies in the USA and Canada. 

Lo-Q designs, installs and operates systems which allow members of the public to make ride and show reservations when they visit a theme park or other
attraction. Lo-Q’s flagship product, VQ2020, is a true virtual queuing system for theme parks. Lo-Q’s proprietary hand-held units, called Q-bots, are used in
major theme parks around the world. In August 2008 Lo-Q passed its 3 millionth user of the Lo-Q system. 
 
The dynamic virtual queuing concept arose because of a wait in a line by Leonard Sim, the company founder and inventor of the Lo-Q System, and his family in a Florida theme park in the 90’s. The ride had mechanical problems, which meant that the almost two hour wait was a waste of time. 

Lo-Q’s headquarters and development labs are in the Smith Centre high technology campus near Henley-on-Thames, UK, where a team of highly skilled engineers carry out hardware, software and systems design. The USA headquarters is in Lithia Springs, Georgia, near Atlanta where support, financial and installation staff are based. 

The first installation went live in March 2001 and with Mirabilandia being installed on the 9th of April 2009, there will be a total of 14 sites across the
world, namely: 
 
Six Flags Over Georgia, USA
Six Flags New England, USA
Six Flags Great Adventure, USA
Six Flags Over Texas, USA
Six Flags Fiesta Texas, USA
Six Flags St Louis, USA
Six Flags Great America, USA
Six Flags Magic Mountain, USA
Six Flags Discovery Kingdom, USA
Six Flags La Ronde, Canada
Dollywood, USA
Dreamworld, Australia
Legoland
Windsor, UK
Mirabilandia, Italy 

Lo-Q also owns the Text-Q product which allows mobile phone users to reserve their place for entry to an attraction without having to wait in line. Users pay
a fee and using SMS services, avoid standing in a queue. Text-Q was first used at the London Dungeon and Madame Tussauds in London, and has most recently been installed in Flamingo Land, in Yorkshire.

See also:
Amusement Parks: Flamingo Land Resort eases the queuing pain for visitors with Text-Q ride reservation system from Lo-Q
Italian Theme Park, Mirabilandia brings 21st century queuing to guests by introducing the virtual queuing system from Lo-Q
Six Flags, Inc. extends the agreement with Lo-Q to four years
Lo-Q and Irisys Partner to deliver queue management solutions to the Theme Park industry

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