Cartoon Network Enterprises EMEA and the Ilyas & Mustafa Galadari (IMG) Group have announced an agreement to include a Cartoon Network Zone within IMG Worlds of Adventure.
Dubai’s first mega themed entertainment destination will include attractions based on popular characters from Cartoon Network Arabic including The Amazing World of Gumball, Ben 10 Omniverse and Adventure Time as well as Turner Broadcasting’s Lazy Town.
Ben 10 will feature heavily in the indoor themed entertainment destination with the first Ben 10 5D cinema, branded restaurants and retail locations including the world’s largest Ben 10 retail store.
Commenting on the announcement, Giorgio Stock, President, Turner Broadcasting EMEA (owners of Cartoon Network Enterprises EMEA) said, “The Ilyas & Mustafa Galadari Group’s multi-million dollar investment in this ground-breaking attraction is a clear demonstration of its confidence in the mass appeal and longevity of Cartoon Network brands across the globe.
"Developing interactive and immersive brand experiences provides not only kids but their entire family with new and exciting ways to engage with our shows and characters and create indelible memories. These live entertainment experiences coupled with our compelling TV offering, our new and emerging media experiences and our licensed products are the ideal platform to build and sustain the appeal of our properties.”