A Chinese travel agency has said the number of Chinese tourists visiting rural locations in July and August jumped by 50 percent year on year.
A report by Lvmama.com said that visits to rural areas are more frequent and the number of travellers who have taken more than three rural visits is growing.
Public relations chief of Lvmama, Li Qiuyan, said rural tourism is developing with a strong push from the on-going poverty alleviation campaign.
The China Tourism Academy has also released data that shows the Chinese rural tourism market is attracting revenue. The industry recorded 1.4 trillion yuan in sales and 2.5 billion visitors in 2017.
Li said that market’s expansion is expected to continue.
Last week, construction begun on an agricultural park in the Fengxian District, Shanghai, to attract tourism to the area.
A batch of agricultural parks are planned for the outskirts of the district, that will attract tourists and also help to improve the environment. The city government is also encouraging the demolition of outdated factories in suburban districts. This will create space for country parks and agricultural land.
The agricultural park comes during an increasing trend for ecotourism in the industry.
Image: David Wong via Wikicommons