Crystal Lagoons Island Resort in Glendale, Arizona will be home to the Mattel Adventure Park, with branded experiences including a Hot Wheels coaster and multiple go-karting experiences. It is slated to open in late 2022.
In addition, the resort will have a Thomas & Friends indoor theme park with the first life-sized Thomas the Tank Engine passenger train, as well as immersive branded F&B and experiential retail.
“At Mattel, we are home to some of the most iconic, multi-generational franchises in the world,” said Julie Freeland, senior director of global LBE at Mattel.
“By partnering with Crystal Lagoons Island Resort, we will be offering new and immersive ways for families to experience classic brands like Hot Wheels, Thomas & Friends, and more.”
In September, the Glendale City Council approved plans for Crystal Lagoons Island Resort, which includes a huge water park, hotels, dining, retail and rides.
“A passion for innovation and excellence has driven the design of our venue,” said Mark Cornell, president of attractions and entertainment for Crystal Lagoons Island Resort.
“Mattel shares our vision and sets the platinum standard for the concept of play. We are thrilled to create the country’s first Mattel Adventure Park in Glendale.”
The main attraction at the Crystal Lagoons project will be an 11-acre water park. Crystal Lagoons has other developments around the world, including Dubai, Japan, Brazil and South Korea.
Crystal Lagoons opening late 2022
“We are delighted for Glendale to be the flagship location for this resort that will bring technology and globally established partners to create a one-of-a-kind environment,” said Kevin Phelps, city manager.
“Over the coming weeks we look forward to sharing the iconic hotel, restaurants, and entertainment brands that will join the Mattel Adventure Park in calling Glendale home as part of this world-class resort development.”
Crystal Lagoons Island Resort is expected to create 1,800 jobs when it opens. Developers have now broken ground on the project, which is scheduled to launch in late 2022.
Images: Mattel/Crystal Lagoons