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Family Entertainment: Now, You Can Bowl ‘Under the Seas’ at Bass Pro Shops, Brunswick Bowling & Billiards first-ever joint effort


Get Ready to Roll Strikes ‘In The Ocean’ At Uncle Buck’s® Fish Bowl™ and Grill. In Grand Opening Fundraiser at Altoona, Iowa, Bass Pro Shops, August 26

Nautically themed in-store bowling lanes are a first for Bass Pro Shops and Brunswick

Which will it be, as you stand on the dock wood lane and aim into the ocean waters: a shark, your favorite seagull or the lucky mermaid ball?

Join a star-studded cast of sports, TV, and music celebrities at the Aug. 26 Evening for Conservation, 6 – 9 p.m., to celebrate the Grand Opening of Bass Pro Shops in Altoona, Iowa. The store and event is open to the public. Fifty cents on every dollar spent at the fundraiser will be donated to the National Fish and Wildlife Foundation’s “More Fish” campaign (

Located on the southeast corner of the I-80 and Hwy 65 bypass, the new Bass Pro Shops Outdoor World store celebrates their grand opening with activities and sales Aug. 27 through Aug. 30.

While you’re there, lace up a pair of bowling shoes and test the new lanes – but watch out for the alligator ball returns! Nautically themed Uncle Buck’s® Fish Bowl™ and Grill was an extensive joint effort between Brunswick and Bass Pro Shops to create the first-ever in-store bowling center.

“Our goal was to create something never seen before, ” said Brent Perrier, president of Brunswick Bowling Products. “There is nothing else like it in the industry, and we’re thrilled that Bass Pro Shops chose Brunswick to be a part of it.”

This new 15, 000 square-foot bowling center features 12 custom-designed lanes divided into two 6- lane areas, billiards room with a fireplace, two tournament pool tables and a casual family dining area for up to 150 people. An island-themed bar features an elevated 750-gallon saltwater aquarium of exotic fish.

Bowlers will walk up to a wooden ship to rent shoes and reserve lanes, while surrounded by hand-painted wall murals of ocean life along with fish mounts suspended from the ceiling.

Across the lanes, a custom designed continuous lane mural of beautiful sea life tops off the underwater atmosphere. The first-ever custom designed lane, Brunswick Anvilane™, is imprinted with an amazing underwater scene depicting sea turtles, sharks and stingrays. Custom, themed lane markings that look like fish, provide visual guides for bowlers, while special-effect lighting makes the waters come to life. All of the elements incorporate glow-in-the-dark imagery that will make the cosmic bowling experience like no other.

To add to the family-friendly atmosphere, Brunswick exclusive Pinball Wizard™ offers kids bumper rails that keep them from rolling gutter balls.
Brunswick ball returns have been customized to resemble sharks and alligators, and bowlers will rest between turns in dock wood seat areas, which display fish “bragging boards.”

Even the bowling balls are custom designed Viz-A-Ball® bowling balls, designed and made by On The Ball Bowling, an official licensee of Brunswick Bowling and Billiards Corp., and feature images of sharks, seagulls, bobbers, octopus, leopards, mermaids, camouflage and more.

“This is a facility that you just have to see for yourself, ” said Perrier. “It’s a breath of fresh air for the industry, and I hope it will inspire many more like it.”
For more information on Bass Pro Shops, visit For more information on Brunswick, go to

About Brunswick Bowling & Billiards

Headquartered in Lake Forest, Ill., Brunswick Corporation has been a leader in the recreation business for more than 160 years. Founded in 1845 to make billiards tables, Brunswick Corporation is a Fortune 500 company and the leader in bringing Genuine Ingenuity™ to everything it makes. Brunswick Bowling & Billiards, one of the largest operators of full-service bowling and family recreation centers in North America, is a full-line supplier of bowling equipment, supplies and consumer products, and designs billiards tables and accessories. For more information, visit our Web site at

About Bass Pro Shops Group:

Bass Pro Shops -56 retail stores in 26 states and Canada visited by over 100 million people annually, international catalog and internet retailing, American Rod & Gun wholesale division selling to over 7, 000 independently owned retail stores worldwide, Outdoor World Incentives also selling Bass Pro Shops gift cards through over 132, 000 retail outlets across America and a restaurant division with 26 locations. For more information regarding Bass Pro Shops store locations, products or special events, please visit To request a free catalog, call 1-800-BASS PRO.

Tracker Marine Group – Manufactures and sells Tracker, Nitro, SunTracker, Tahoe, Grizzly, Fisher, Pro Craft, Kenner, Mako and SeaCraft boats through Bass Pro Shops retail stores and over 400 dealers worldwide. Visit

Resort Group – Big Cedar Lodge and other resort properties including restaurants and golf course. Visit for more information.

See also:
Family Entertainment: Hulsch and Günther of Brunswick receive Bowler of the Year honors!
Family Entertainment: Brunswick Staffers Krämer and Grabowski top German Singles Championship!

Family Entertainment: Brunswick-Staff Players Come Through At the MEC 2009

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