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LIMA reports strong growth for licensing industry

Global Licensing Industry Survey LIMA

The LIMA Annual Global Licensing Industry Survey shows 4.4% growth from 2016.

This is the third annual report to be commissioned by the trade organization LIMA (Licensing Industry Merchandisers’ Association).  It was conducted by Brandar Consulting, LLC. The survey gives in-depth analysis and detailed breakdowns of the $262.9 billion global licensing industry.

It quantifies worldwide royalty revenue and retail sales, breaking them down by product category, property type and geographic region. It also reports on the latest trends, suggesting forward-looking analysis. Topline results from the report were released during the 2017 Licensing Expo.

“We are pleased to provide the latest edition of LIMA’s global report, with in-depth analysis on the state of the industry that will help guide licensing professionals in making their best strategic decisions,” says Charles Riotto, President of LIMA. “We’re also delighted to note that, since the survey went global in 2015, we have seen consistent worldwide growth of sales of licensed products in virtually all geographic regions.”

Character & Entertainment is revealed as the top property type, accounting for $118.3 billion in retail sales – a 45 percent share of market. Corporate Trademarks follow in second place with $54.6 billion in retail sales for a 21.0 percent share of the whole.

Apparel led all product categories with $39.3 billion in revenue, representing 15 percent of total global licensed retail sales.  Toys came next at $35.1 billion (13 percent share), followed by Fashion Accessories at $29.6 billion (11 percent share).

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