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Pulsing Cities: Feel the Life of Brazilian Cities – Transition Ceremony of the Brasil Pavilion for Shanghai World Expo 2010


With the witness of distinguished guests committed to the Sino-Brazilian trade and culture exchange, the Transition Ceremony of Brazilian Pavilion for Shanghai 2010 World Expo is grandly held in Shanghai. 

Present at the Ceremony include Mr. Alessandro Teixeira, Chairman of Brazilian Trade and Investment Promotion Agency (APEX), President of World Association of Investment Promotion (WAIPA) and General Commissioner of Brazil for the Shanghai 2010 World Expo, as well as Mr. Zhang Yunjie, Special Assistant to Director-General Shanghai World Expo Bureau from the Bureau of Shanghai World Expo Coordination, who sign the Transition Agreement, representing the start of the interior decoration and move-in period of the Brazilian Pavilion as well as the participation of Mr. Marcos Caramuru de Paiva, Ambassador of Brasil in China and Mr. Zhou Jun, Director of the International Exhibition Department, Expo Bureau

With the theme of “Pulsing Cities: Feel the Life of Brazilian Cities”, the Brazilian Pavilion for Shanghai World Expo 2010 will present the human and cultural diversity in Brazilian cities, the dynamism of its large metropolitan areas and its booming economy. Brazil will use Shanghai Expo to highlight the great advances it has achieved in the area of sustainable development in its cities. It will present its innovative sustainable solutions and promote debates on these practices and technologies related to sustainable energy.

Even during the financial crunch, China-Brazil trade has increased steadily. Since April 2009, China has been the largest trade partner of Brazil. Mr. Alessandro says: “Shanghai World Expo is an unparalleled opportunity for us to consolidate the image of Brazil as a modern country in China which should become the biggest economy in the world within a few years. The participation of Brazil in the Shanghai World Expo will promote the mutual understanding of people from our two countries. This is an important measure to strengthen and deepen Sino-Brazilian business relation and to boost technology and cultural communication.” Seven million visitors are expected to visit the Brazilian Pavilion.

September 7th will be the National Day of Brazil, Mr. Alessandro Teixeira says: “Choosing the Brazilian National Day as the date for the Transition Ceremony demonstrates the value we have attached to the Shanghai World Expo.” Under the “Pulsing Cities” theme, the Brazilian Pavilion will hold artistic, cultural and tourist events, along with related discussions, business events and gastronomy. It will present a large sample of human, cultural and geographical diversity through photos, video, music, shows, scent and food.

The Brazilian Pavilion will also emphasize the many advances the country has achieved in sustainability, such as the unequaled development of renewable energy, as well as its recent experience in building a new inclusive city model based on public policies which promotes popular participation and social inclusion. Brazil has the cleanest energy matrix in the world and one of the safest and most diversified. Almost half (44%) of the energy it sonsumes comes from renewable resource. Thanks to the use of ethanol as a substitute for gasoline or added to it, in the last 30 years Brazil refrained from emitting about 800 million tons of CO2 into the atmosphere.

This participation in Shanghai 2010 World Expo could consolidate Brazil´s image as a country that it is carrying out a sustainable GDP growth rate with social inclusion, political and fiscal stability with average economic growth at 4% annually. This, alongside with controlled inflation, abundant access to credit, the establishment of a modern financial system and a growing domestic market, will offer excellent opportunities to foreign investors.

Brazil has 190.6 million inhabitants, covers 8.5 million square kilometers and is the 8th largest economy in the world in 2008, according to the World Bank. It is the fifth-largest country in terms of territory and population. It is also the largest exporter of many commodities – such as coffee, sugar, beef, ethanol and iron ore, amongst others – and also develops, produces and sells higher added value products on the international market, such as automobiles, machinery and equipment, IT, aircraft and oil platforms, etc.

See also:
World’s Fairs: NYSE Euronext Joins as Sponsor of USA National Pavilion at 2010 Shanghai World Expo
World’s Fairs: INTEL Joins as The Official Partner of The USA National Pavilion at The 2010 Shanghai World Expo
World Expo: Corning Joins As A Pavilion Sponsor of the USA National Pavilion at the 2010 Shanghai World Expo

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