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TEA Hosts Second Annual SATE Conference September 18 & 19 in Orlando


"Through an examination of the basic components of the guest experience – Story, Architecture, Technology, and Experience (SATE) – and how they can be orchestrated to work together for a compelling effect, TEA’s second annual SATE Conference on Sept 18-19 in Orlando offers a valuable perspective that members of the international attractions industry can put to use in their own creative efforts, " says Larry Tuch, SATE co-chair.

Online registration for the SATE 2008 Conference, in Orlando Sept 18-19, is now open at The two-day conference, hosted by TEA (Themed Entertainment Association) offers delegates the opportunity to significantly expand what they know about creating guest experiences for guest attractions such as museums, heritage centers, theme parks, retail complexes, resorts, casinos, and corporate visitors centers.

SATE 2008 targets people and companies that play a role in project development – including owners and operators, developers, architects, system integrators, designers, master planners, media producers, business analysts, scenic fabricators, theater consultants, building contractors and acousticians. Organizers have assembled a diverse slate of leading international experts in experience design and production to speak about best practices and share lessons learned on cutting edge, world-class projects.

SATE 2008 will also furnish networking opportunities. Delegates will build both their knowledge base and contacts base.

SATE 2008 SPEAKERS include:

Bob Ward – President, Robert L. Ward Inc.
Daren Ulmer – Co-founder & Partner, Mousetrappe
Larry Tuch, President, Narrative Concepts
Bob Rogers – CEO & Chief Creative Officer, BRC Imagination Arts
Jeff Mayer – Principal, McLarand Vasquez Emsiek & Partners
Lenny Larsen – Principal/Creative Director, Next Generation Creative Group
Dr. Jacquelyn Ford Morie – Senior Research Scientist, USC Institute for Creative Technologies (ICT)
Gary Goddard – Founder, Gary Goddard Entertainment
Paul Dietz – Research & Development Program Mgr., Microsoft Corp.
Russ Dagon – Executive Project Director, Hard Rock Theme Park
Dan Christman – PE, VP Entertainment Division, X-nth, Inc.
Gregory Beck AIA – Architecture + Experience Design
Bob Allen – President, i.d.e.a.s.

SATE 2008 Co-Chairs

Story: Larry Tuch, Narrative Concepts
Architecture: Dan Christman, X-nth Inc. & Jeff Mayer, MVE Architects
Technology: Lenny Larsen, Next Generation Creative Group
& Daren Ulmer, Mousetrappe
Experience: Gregory Beck, Architecture + Experience Design

The TEA (Themed Entertainment Association) is an international nonprofit organization, founded in 1991. TEA represents over 6, 500 creative specialists, from architects to designers, technical specialists to master planners, scenic fabricators to artists, and builders to feasibility analysts working in over 550 firms in 39 different countries. TEA is dedicated to connecting organizations seeking to engage, enchant, educate and entertain their guests and visitors with the creators of compelling places and experiences worldwide. Its members have conceived, designed, fabricated and produced highly successful experience-based exhibits, attractions and interactives for museums, science centers, corporate visitor centers, live events and live performance venues, themed entertainment and retail centers, casinos and resorts, themed restaurants, aquariums, zoos, heritage centers, theme parks and more. TEA will host the second annual SATE Conference (Storytelling, Architecture, Technology, Experience) September 18 & 19, 2008 in Orlando, Florida USA. For more information, visit

Carole Mumford, Special Events Manager, TEA
Judith Rubin, Public Relations, TEA

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