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Theme Park Ticketing: Cincinnati Zoo Improves Operations With Technology From ParTech and Gateway Ticketing Systems


Related: San Diego Zoo uses Gateway Ticketing Systems’ eGalaxy Reseller Web Store to Dramatically Improve Efficiency and Reduce the Cost of Consignment Sales / Gateway Ticketing Systems’ Galaxy Performs Flawlessly at Cincinnati Zoo Grand Opening

Gateway Galaxy® Software Running on PAR EverServ™ POS Terminals Helped the Zoo Increase Visitor Spending by 25 Percent

ParTech, Inc. (PAR) and Gateway Ticketing Systems, both industry leaders in technology solutions for the hospitality industry, today announced that the Cincinnati Zoo has deployed their hardware and software products to create an integrated ticketing, retail and foodservice solution that have helped boost the Zoo’s per capita visitor spending by approximately 25 percent.  ParTech, Inc. is a wholly owned subsidiary of PAR Technology Corporation (NYSE:PTC). 

“PAR terminals are the hardware linchpin in our recent, major IT infrastructure upgrade, ” said John Lucas, director of park operations with the Cincinnati Zoo.  “We chose PAR’s EverServ POS terminals for this project because of their proven reliability, rugged design, convenient touch-screen display and sleek appearance.  The EverServ terminals’ ease of use and Gateway’s efficient software have enabled our staff to increase foodservice line speeds by 20 percent, which has made it easier for us to introduce key new food concepts, serve more visitors, and handle substantially higher transaction volumes.”

“The reliability of the PAR terminals has been absolutely stellar, which is critical for an operation like ours where POS systems gets extremely heavy usage nine to twelve hours each day, in locations that are vulnerable to spills and inclement weather, ” said Dave Schneider, director of information technology at the Cincinnati Zoo.  “The terminals combine everything we need including an integrated card swipe, high-quality touch-screen display, and a rugged yet aesthetically pleasing design.”

“We are pleased to work with Gateway Ticketing to create a joint solution for the Cincinnati Zoo’s impressive system infrastructure upgrade, ” said Peter Wolf, ParTech’s Chief Marketing Officer.  “The EverServ 6000 terminals provide all the durability PAR is known for, with the flexibility, scalability and performance for any environment – from retail stores to restaurants and any other hospitality format.  The Cincinnati Zoo has already achieved some truly outstanding results with its system upgrade, and we are committed to supporting the Zoo’s mission to deliver the best possible visitor experience.”

“We are extremely excited to not only continue our longstanding relationship with the Cincinnati Zoo, but to continue to provide them with solutions that help them be more innovative and successful, ” said Mike Furman, Director of Sales and Marketing for Gateway Ticketing Systems. “We have seen the Cincinnati Zoo benefit from their continual investment in their Galaxy and PAR solutions, from adding eGalaxy Web Store for online ticketing, to the construction of a new front gate with turnstiles and outdoor kiosks.”

Project Overview

The Cincinnati Zoo’s previous POS systems were not integrated and the ticketing, retail and foodservice areas were all running on different hardware and software platforms. These systems did not allow the Zoo to create cross promotions or analyze the business across segments. The Cincinnati Zoo initiated its system upgrade with Gateway Ticketing Systems, with the goal of improving efficiency while increasing attendance and per capita spending through cross promotions and member discounts.

Gateway worked with Service Systems Associates (SSA), ParTech, and BrightStar Partners (BSP) to design and implement a fully integrated system using Gateway Galaxy transactional software running on PAR EverServ 6000 terminals along with BSP’s implementation of IBM Cognos business intelligence software for real-time reporting, analytics and event notification. SSA manages the food and beverage and retail operations at the Zoo.  The Zoo’s new system enables management to better monitor operations, track visitor preferences and purchase trends, implement cross promotions and seasonable operational adjustments, and optimize sales and profitability while making more guest-centric decisions. 

In 2008, the Cincinnati Zoo moved from PC-based cash registers to PAR POS terminals for its ticketing operations.  Based on the success of the PAR terminals in the ticketing area, the Zoo has standardized on PAR EverServ™ 6000 point-of-sale (POS) terminals for the new system upgrade project.  The Zoo added seven PAR EverServ 6000 terminals in July for its retail operations and 18 more in October for its foodservice locations, and plans to install another seven EverServ units in its ride and theatre areas by the end of the year.  The EverServ 6000 terminals have operated flawlessly through major Zoo events including an October Halloween promotion that boosted average daily attendance approximately 30 percent across three consecutive weekends.

About The Cincinnati Zoo

The world famous Cincinnati Zoo & Botanical Garden was rated the #1 attraction locally and one of the top zoos in the nation by Zagat Survey. It was recognized by Parents Magazine as #7 on the “Top 10 Best Zoos for Kids.” It has also been recognized by Child Magazine as one of "The 10 Best Zoos for Kids." Over one million people visit the Zoo’s award-winning exhibits, and more than 500 animal and 3000 plant species annually. The Zoo is an accredited member of the American Zoo & Aquarium Association (AZA) and the American Public Gardens Association (APGA), is internationally known for its success in the protection and propagation of endangered animals and plants, and engages in research and conservation projects worldwide.  For more information, visit 

About Gateway Ticketing Systems, Inc.

Gateway Ticketing Systems, Inc., is the world leader in admission control and ticketing software for the attraction, amusement, and transportation industries. Located in Boyertown, Pennsylvania, Gateway Ticketing Systems provides sales, service and support for Point of Sale and ticketing systems throughout North America and worldwide. For more information on Gateway Ticketing Systems, visit

About ParTech, Inc.

ParTech, Inc. (PAR), a wholly owned subsidiary of PAR Technology Corporation, has built its more than three decades of success around delivering advanced point-of-sale and enterprise back-office solutions for restaurant operators worldwide. PAR has provided hardware, software and services to the world’s largest restaurant chains and their franchisees for more than 30 years. The Company’s extensive offerings are backed by PAR’s global service network and its Boundless Hospitality™ vision for enhancing restaurant operations in a new era of dining out. The Boundless Hospitality vision drives the development of game-changing solutions, and is supported by a partner ecosystem that accelerates innovation more quickly than possible for any single company working independently. The Company has more than 50, 000 installations in 110 countries worldwide. In addition to solutions for the restaurant industry, PAR products are improving the customer experience in retail, including the cruise, hotel, casino and entertainment industries. PAR Technology Corporation’s stock is traded on the New York Stock Exchange under the symbol PTC. For more information visit the Company’s Web site at

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