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Ticketing Systems: Ahead in the Clouds


Related: Total ticketing booked at BeWILDerwood with Open Frontiers /Open Frontiers – Building Business / Deal sealed with National Business Award winners by Open Frontiers

Open Frontiers is leading the charge in the leisure industry by being the only UK based company utilising the ‘cloud computing’ model to underpin its integrated ePOS, booking, ticketing and customer management software – the cutting edge Time Pursuit System.

‘Cloud computing’ may sound fluffy, but put simply, it is a general term for the delivery of hosted services over the internet in real-time. Time Pursuit is delivered through the ‘Software-as-a-Service’ (SaaS) model and customers need no more than a PC and reliable internet connection to gain access to it. Incidentally, the name ‘cloud computing’ was inspired by the cloud symbol that’s often used to represent the internet.

By deploying Time Pursuit this way, Open Frontiers can pass on huge efficiency benefits to its customers.  Leisure operators avoid hefty up-front fixed licensing fees or hardware costs, typical of the on-site server based solutions adopted by most competitors.  Flexible hosting formats and system configuration allow Open Frontiers to respond to the elastic usage by its clients, and therefore the performance based licence model can be aligned to the size of the enterprise using it.

Fully managed by Open Frontiers, integration is rapid and avoids unnecessary operational disruption. From the moment the system is deployed, leisure operators can bask in the comfort that they can get a real-time view of their business and have the flexibility to access the system from anywhere they are able to get an internet connection!

Time Pursuit was originally developed for highly successful forest based adventure company Go Ape, who use it across all 27 of their sites in the UK and USA. Across its total UK and European client base, Time Pursuit has already processed more than £60 million of business and approaching 2.5 million visitors. As a tried and trusted, integrated multi-channel booking system, it is ready to serve new concept attractions, as well as established major attractions and multi-site enterprises which attract hundreds of thousands of visitors every year.

At its core, the system sells gate admissions and time/capacity allocated activities to the online and telephone sales customer, but as a broader system it comprehensively integrates the whole sales and visitor arrival process.  Time Pursuit manages member benefit schemes, integrates with CRM solutions, speeds up walk-up transaction times with its touch screen ‘Web-2-Till’ EPoS, and captures visitor entry through high speed barcode-scanning. The system can be adapted to almost any leisure enterprise, be it indoor or outdoor, single or multi-site, large or small.

Managing Director of Open Frontiers, Oliver Wigdahl says, “For us it is totally logical. Cloud computing allows us to offer our customers a flexible solution that is quick and easy to integrate with transparent and scalable pay-per-play pricing. Since the system is continually updated, our customers can take advantage of the latest technological advancements we develop for our growing user community, as they happen.”

Whilst ahead in the clouds, Open Frontiers has its feet firmly on the ground. This ‘virtualised solution’ makes long term financial and technological sense, delivering a versatile growth tool that can adapt to the changing demands which come with rapid success.

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