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VI Bowl Lounge First to Feature Virtual Bowling in United Kingdom


Brunswick Bowling & Billiards is pleased to announce that it has recently completed the first Virtual Bowling installation in the United Kingdom at Vi Bowl Lounge on Canvey Island, Essex.

Vi Bowl is located inside Starr Snooker on Canvey Island, and located near the owners’ MovieStarr Cineplex movie theater.  After thorough demographic research and evaluation of the area, owners, Alpha Leisure Group, determined the Starr Snooker Canvey Island seafront location was ideal to add four lanes of Virtual Bowling to enhance its existing business offering of snooker tables and two full-service bars.

During the VIP opening held last summer, Canvey Island’s County councilor, Ray Howard, complimented Alpha Leisure Group for providing a fun, sporting activity to the community and said, “(that he was) absolutely amazed at this fantastic and futuristic facility, which could only be a major success.”
Virtual Bowling was installed with comfortable sofa-style seating and tables, allowing customers to enjoy food and beverage offerings while participating in the game.  

Virtual Bowling is the only attraction of its kind, combining the popularity of bowling with today’s high-tech video and simulation games. Virtual Bowling offers bowling in five fun themes as well as Target Challenge™ – a take-off on popular arcade games. Complete with realistic sounds,   bowlers roll an actual bowling ball down a shortened lane, where sensors detect the speed and direction of the ball as it enters the virtual world. The results of the throw are then “replicated” in the virtual universe, offering the thrill of bowling with less than half of the space usually required.  The lanes at Vi Bowl Lounge are outfitted to support regulation bowling balls, offering players the most high-tech, fun bowling experience possible.  

Vi Bowl caters to singles and couples, as well as groups looking to host corporate parties and birthday parties for children seven years and older.

About Brunswick Bowling & Billiards

Headquartered in Lake Forest, Ill., Brunswick Corporation has been a leader in the recreation business for more than 160 years.  Founded in 1845 to make billiards tables, Brunswick Corporation is a Fortune 500 company and the leader in bringing Genuine Ingenuity™ to everything it makes.  Brunswick Bowling & Billiards, one of the largest operators of full-service bowling and family recreation centers in North America, is a full-line supplier of bowling equipment, supplies and consumer products, and designs billiards tables and accessories. For more information, visit our Web site at

See also:  Brunswick and Pinnacle announce Strategic Partnership
Virtual Bowling at Brunswick Addes at Second Gameworks Location
Club Sega Kokura First to Install Virtual Bowling in Japan

Contact:    Kristin Filz  ,   Manager, Marketing Services.     Phone:  231-725-4652.       Email:

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