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Waterparks: Great Wolf Lodge Names Shannon Kirchberg DOSM


Related: Great Wolf Resorts Breathes New Life into Green Practices / Great Wolf Lodge to Break Water Slide Record and Raise Funds for Big Brothers Big Sisters

Great Wolf Lodge – Grand Mound, Washington today announced that Shannon Kirchberg has been named director of sales & marketing.

Kirchberg is responsible for achieving occupancy and revenue objectives and directing the daily efforts of the field sales managers.  Additionally, she is responsible for executing sales and marketing programs to generate visits from corporate meeting and group audiences, as well as leisure travelers. 

Before joining Great Wolf Lodge, Kirchberg was the director of sales & marketing for Embassy Suites Seattle – Tacoma International Airport.  While there she received a Marketing Award for the Embassy Suites brand and the Shining Star Award for volunteering and organizing events for Starlight Starbright Children’s Foundation, an international non-profit children’s organization.  Prior to that, she was the director of sales & marketing for Doubletree Guest Suites Southcenter in Seattle.  

Kirchberg earned a Bachelor of Arts in Business Management from the University of Phoenix.  

Great Wolf Lodge is an eight-story, northwoods-themed family resort that feature: 398 all-suite guest rooms; a 60, 000-square-foot indoor waterpark; multiple food outlets, including two themed family restaurants; a confectionery caf; a Pizza Hut Express; a Starbucks Coffee Shop; a spa featuring Aveda products; a kid spa; a children’s craft and activity room; a tech center; MagiQuest, a live action fantasy adventure game; 100-game arcade with ticket redemption; a fitness center; an animated clock tower; a gift emporium; and a 30, 000 square-foot conference center.

About Great Wolf Resorts, Inc.

Great Wolf Resorts, Inc. (NASDAQ: WOLF), Madison, Wis., is North America’s largest family of indoor waterpark resorts, and, through its subsidiaries and affiliates, owns and operates its family resorts under the Great Wolf Lodge and Blue Harbor Resort™ brands.  Great Wolf Resorts is a fully integrated resort company with Great Wolf Lodge locations in: Wisconsin Dells, Wis.; Sandusky, Ohio; Traverse City, Mich.; Kansas City, Kan.; Williamsburg, Va.; the Pocono Mountains, Pa.; Niagara Falls, Ontario; Mason, Ohio; Grapevine, Texas; Grand Mound, Wash.; and Charlotte/Concord, N.C.; and Blue Harbor Resort & Conference Center in Sheboygan, Wis.  Through Great Wolf Resorts’ environmental sustainability program, Project Green Wolf™, the company is the first and only national hotel chain to have all US properties Green Seal™ Certified – Silver.

The company’s resorts are family-oriented destination facilities that generally feature 300 – 600 rooms and a large indoor entertainment area measuring 40, 000 – 100, 000 square feet.  The all-suite properties offer a variety of room styles, arcade/game rooms, fitness rooms, themed restaurants, spas, supervised children’s activities and other amenities.  Additional information may be found on the company’s Web site at

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