“Area15 is designed to surprise people every time they walk through the door,” said Winston Fisher, chief executive officer of Area15.
“With a brand-new mix of new restaurants, retail flagships and breakthrough attractions now signed, we’re continuing to create an entertainment district appealing to families, food lovers, thrill-seekers and culture explorers alike.
"These new additions deepen our reputation as a place where discovery never stops."
Formerly known as Lane Park in Scottsdale, House Rules is a high-energy competitive socialising venue with a full bar, elevated F&B, and interactive games such as ice curling, duckpin bowling, carrom and sapo.
New attractions coming to Area15
Miniso, meanwhile, is a lifestyle retailer known for design-driven products and IP collaborations, like Disney, Marvel, Sanrio and Harry Potter.
More tenants are opening at Area15 this year, including several F&B outlets. One of these is The Bowl, a new concept featuring state-of-the-art robot chefs cooking food in front of the guests.
Also coming in 2026 is the largest-ever Museum of Ice Cream, featuring the world’s first ice cream buffet, ice cream-themed hotel suites, a dessert play space, the famous sprinkle pool, and a pink party bus.
iFLY Indoor Skydiving is another attraction opening at Area15 this year, offering iFLY’s signature wind tunnels, state-of-the-art media management systems and flying progression programmes.
Area15's expansion launched in August with the first Universal Horror Unleashed attraction.
It later introduced Felix & Paul Studios’ Interstellar Arc, as well as The Escape Game, Malibu Barbie Café pop-up and Great Big Game Show.
Images courtesy of Area15
