Universal has filed a patent application for an artificial intelligence system designed to deliver personalised theme park ride experiences tailored to individual guest preferences and real-time activity.
As reported by Theme Park Insider, the patent application, titled "Ride Vehicle Artificial Intelligence Entity Systems and Methods," outlines technology that enables ride vehicles to host AI entities that adapt dynamically to passengers during an attraction.
Real-time guest tracking and adaptation
According to the patent filing, the system uses a network of guest activity-recognition devices throughout the park. These sensors, including cameras, proximity sensors, weight sensors, audio sensors, and wearable RFID tags, collect data on guest locations, party groupings, and attraction history.
An onboard AI entity management system processes this sensor data alongside opted-in preference profiles to alter elements inside the ride vehicle in real time.
Personalisation options include tailored visual displays, synchronised lighting, customised sound effects, and interactive animated characters that modify their dialogue, mood, and personality traits based on who is riding.
For example, the system can introduce specific characters or adjust scenes according to a guest's preferences or identified fears.
Group dynamics and privacy controls
The technology can adapt to both single riders and group dynamics by identifying overlapping interests among passengers sharing a vehicle.
The system also includes guest privacy controls, allowing visitors to manage what personal data they share with the park system. Guests can opt to restrict data usage, such as permitting ride characters to address an adult passenger by name while withholding the names of accompanying children.
Beyond in-ride customisation, the patent describes an integrated monitoring system and service desk interface. If a ride vehicle experiences technical delays or unexpected stops, the system can automatically alert park customer service personnel to coordinate assistance or alternate experiences for affected guests.
Earlier this year, Disney was granted a patent for a system that helps users choose rides based on their preferences and dislikes.
In other Universal news, Universal Destinations & Experiences recently announced that Luc Bondar will be its new chief brand and commercial officer. Bondar will succeed Alice Norsworthy, who has held leadership roles at Universal for more than 18 years and plans to retire at the end of 2026.
Charlotte Blanco Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.
