Video

Air, Land & Sea Broadcast Augmented Reality Experience by INDE

INDE’s Air, Land & Sea Augmented Reality (AR) experience - in collaboration with the National Geographic Society - is expected to attract hundreds of thousands of people every year, with a permanent installation at the Toronto Zoo opened in June 2015.

A dynamic watering hole serves as the centerpiece for Air, Land & Sea, allowing visitors to get up close and personal with a diverse range of animals from Africa to the Arctic as they graze, drink and interact with the environment around them.

INDE has created the most realistic 3D animals ever made using AR technology, and these incredible experiences, compelling as both media space and edutainment platforms, are now available for both rental and permanent installation anywhere in the world. Besides an unimaginable level of crowd engagement, the system also provides a unique revenue opportunity: INDE’s SnapShare module creates picture and video snapshots for sharing through social media or on-site printing.

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Alpine A390 - The Anomaly

Alpine A390 - The Anomaly

Six months after its first appearance in Alpine’s 70th anniversary film, the A390 takes centre stage in “The Anomaly”, imagined by Maison BETC for the launch of Alpine’s first 100% electric sport fastback.

Directed by Nicolai Fuglsig and produced by Wanda, the film explores a dystopian future where automation has erased freedom, until one woman takes back the wheel of the Alpine A390. Her act of rebellion restores emotion, agility and the pure pleasure of driving that have defined Alpine for over 70 years.

Blending live action and CGI and set to Fauré’s Requiem, the film celebrates driving in the electric era. The Mill crafted and supervised all VFX on the project. A campaign driven by ambition and emotion, created entirely by our artists through a fully hands on and deeply human creative process, without the use of generative AI.

The Mill - Publicis Lion

The Mill - Publicis Lion

A century in motion. For Publicis Groupe, our 3D and VFX teams built a visual story of resilience, evolution and reinvention.

At the center stands the Lion, the main character of the campaign.

The Mill, experts in CG animals, shaped every stage of the process, from modeling, rigging and skeletal structure to musculature, posture and fur, using traditional VFX techniques to give the lion presence, attitude and credibility on screen, before collaborating seamlessly with Prodigious on the wider campaign delivery

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