Roca Trade Fair Stand at ISH 2013

ROCA dazzled visitors to the ISH World's Leading Trade Fair in Frankfurt with its eye-popping display of high visibility colours. In an otherwise somewhat visually subdued field of tradeshow participants, the Spanish bathroom solutions manufacturer made a radiant impression. With its exhibitor stand, designed in partnership with dan pearlman now for the third year, ROCA once again made a strong statement in support of its self-appointed claim 'The Leading Global Bathroom Brand'. Out of 2, 300 total exhibitors, an attention-grabbing and innovative presentation was key for drawing the interest of industry visitors and journalists.