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T-Rex Revealed - Mobile and Broadcast Augmented Reality Experience by INDE

T-Rex Revealed, a travelling exhibition themed around National Geographic Channel’s blockbuster documentary Dino Autopsy, drew 150.000 people on the opening day in Shanghai on Oct 1, 2015, and will continue to wow huge crowds across Asia when it visits Shenyang, Jinan and other places.

This is a dinosaur exhibition with a difference, a total experience that visitors will not get anywhere else: there is no skin, there is no bone, there are no skeletons, it uses solely Augmented Reality (AR) technology developed by INDE. With this amazing new concept visitors get immersed into the world of dinosaurs in a very unique and memorable way like never before.

The event combines INDE’s brand new MobileAR dino experience for smartphones and tablets - both Android and iOS - with Back to the Jurassic, an Appshaker BroadcastAR installation for large screens. The latter is already available for rental or permanent installation around the world, and MobileAR dinosaurs from T-Rex Revealed will also be available for licensing in the coming months, helping host venues - education, entertainment and retail spaces - become really popular destinations.

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Alpine A390 - The Anomaly

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Six months after its first appearance in Alpine’s 70th anniversary film, the A390 takes centre stage in “The Anomaly”, imagined by Maison BETC for the launch of Alpine’s first 100% electric sport fastback.

Directed by Nicolai Fuglsig and produced by Wanda, the film explores a dystopian future where automation has erased freedom, until one woman takes back the wheel of the Alpine A390. Her act of rebellion restores emotion, agility and the pure pleasure of driving that have defined Alpine for over 70 years.

Blending live action and CGI and set to Fauré’s Requiem, the film celebrates driving in the electric era. The Mill crafted and supervised all VFX on the project. A campaign driven by ambition and emotion, created entirely by our artists through a fully hands on and deeply human creative process, without the use of generative AI.

The Mill - Publicis Lion

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A century in motion. For Publicis Groupe, our 3D and VFX teams built a visual story of resilience, evolution and reinvention.

At the center stands the Lion, the main character of the campaign.

The Mill, experts in CG animals, shaped every stage of the process, from modeling, rigging and skeletal structure to musculature, posture and fur, using traditional VFX techniques to give the lion presence, attitude and credibility on screen, before collaborating seamlessly with Prodigious on the wider campaign delivery

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