Vivaticket, a leading ticketing and access control solution provider, will serve as the new ticketing platform for this year’s Madrid On Ice, one of Madrid’s top Christmas attractions that drew over 100,000 visitors last year.
From 22 December to 11 January, the iconic Atlético de Madrid stadium will transform into a winter wonderland, offering over 4,200 square meters of ice skating surface, making it one of Europe's largest ice rinks.
Up to 1,500 people can skate at the same time on the ice covering the stadium’s pitch, providing a unique experience that combines sports, leisure, and Christmas spirit in a remarkable setting.
See also: Local roots to global reach: Vivaticket shapes the future of ticketing
Venue management expertise
This year, the event will feature additional attractions such as live music performances, DJs, children’s shows, and a diverse selection of food options inspired by the festive season.
Thanks to Vivaticket’s extensive venue management expertise, visitors to Madrid On Ice will experience a modern, fully digital, and secure ticketing system. From buying tickets to entering the stadium, Vivaticket ensures a smooth and seamless process, enabling attendees to concentrate entirely on enjoying the event.
To simplify attendance, the club offers members an exclusive presale until 20 October, including a 25% discount for groups of up to four tickets, valid until 11 January.
This summer, Vivaticket renewed its partnership with Olimpia Milano, reaffirming mutual trust and a shared commitment to continuously innovate and enhance the fan experience by providing user-friendly and secure digital solutions for ticketing and access management.
Earlier this year, Vivaticket also announced a partnership with Nuvei, a Canadian fintech firm. As part of this agreement, Nuvei will deliver local acquiring and authorisation optimisation services to improve Vivaticket’s global card payment processing and create a seamless checkout experience tailored to customers’ preferences, whether they are at home or abroad.
