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World Expos are major international events which can also be known as a World’s Fair, or less frequently, a universal exhibition.
Walt Disney had a notable participation in the 1964 Worlds Fair, where his company WED Enterprises (now Walt Disney Imagineering) debuted theme park rides including “it’s a small world”, The Carousel Theatre of Progress and “Great Moments with Mr. Lincoln”, all three of which would later debut in Disney parks.
Worlds Fairs are also a commercial opportunity for brands looking to showcase new innovations or promote products they believe improve everyday life.
Bureau international des expositions is an independent body designed to supervise international exhibitions such as World Expos.
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