Ticketing system stories

Ticketing systems are software solutions which manage the entire ticketing process at visitor attractions like theme parks, museums, zoos, and other leisure venues.

Ticketing systems have been available for many decades, however, the COVID-19 pandemic rapidly accelerated the adoption of this technology for both the sector and the public. Venues needed systems that could manage the number of people on site while enabling visitors to book remotely, using a range of channels, and in advance. There was also a greater need for systems that could book online or hybrid events.

Ticketing systems are now an integral technology for many attractions, with a wide range of solutions available to meet different attractions’ needs. A range of ticketing systems suppliers can be found in the Blooloop directory.

The visitor experience can be greatly improved through the use of ticketing systems. They make it easy for visitors to book tickets through a variety of channels, such as websites, apps, counters and kiosks. Entry is streamlined as ticketing systems can provide NFC  or QR code tickets, which can simply be scanned at the gate.

Ticketing systems also offer a host of benefits for the attraction. Such systems can be used to upsell or offer bundles and special offers. They also enable venues to employ dynamic pricing strategies which adjust ticket prices according to time, day, demand and other factors.

In addition, they often integrate with other attraction technologies, for example, CRM or POS systems. This enables attractions to use the ticketing data to improve the experience for the visitors, for example through personalised communications, which can significantly boost their income.

Operators can also use this data to improve their operations. By better understanding purchasing habits and attendance patterns, they can refine marketing strategies and ensure that resource planning is as efficient as possible.