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ROLLER raises US$50m to accelerate innovation

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ROLLER funding

Firm’s latest funding round has been led by worldwide software investor Insight Partners

ROLLER, the ticketing, CRM and POS specialist, has raised US$50m in its latest funding round, led by worldwide software investor Insight Partners.

This funding offers extra resources and capacity for investment in ROLLER’S platform and services. This will enhance the firm’s ability to provide excellent guest experiences and support its clients’ growth.

Global software provider

ROLLER is a comprehensive software platform for modern attractions and leisure venues. It has grown from humble beginnings to become a global company, with over 1,500 leisure and entertainment locations using its platform across 30 countries.

Ticketing, POS, integrated payments, CRM, memberships, gift cards, waivers, self-serve kiosks, cashless wallets, the Guest Experience Score, and other unique solutions are among its portfolio. Over the last three years, the company’s revenue has increased more than fivefold in a capital-efficient manner.

Luke Finn, ROLLER’s co-founder and CEO, says: “We are thrilled to partner with the team at Insight Partners and welcome Rachel Geller to ROLLER’s Board. This is an incredible moment for the business, our phenomenal team and our amazing customers around the world. Whilst we have come so far, over more than a decade since starting the business, this is only the beginning. We are more excited than ever to accelerate our investment in helping our customers to grow and deliver amazing experiences for their guests.”

Geller, managing director at Insight Partners, comments: “ROLLER has built an impressive business that is positioned to become a global category leader. The company’s genuine obsession and dedication with delivering real value to its customers is a hallmark of all truly great businesses. We are excited to be partnering with Luke, Mark and the ROLLER team as they grow and scale up.”

Mark Finn, ROLLER’s co-founder and CFO, adds: “From day one, we have been focused on delivering solutions that have a real impact on our customers’ businesses, and with the additional support of Insight Partners, we will be able to accelerate innovation and expand our global footprint. Their extensive experience in helping to scale world-class businesses will be invaluable as we embark on this next phase of our journey.”

Noting the contribution of previous investors and advisors in the deal, the co-founders wanted to “thank Acadian Software, who continue to be key partners for us, as well as RBC Capital Markets and SBA Law.” The round’s conclusion is contingent on approval by Australia’s Foreign Investment Review Board.

Earlier this year, ROLLER presented the latest features and additions to its platform at the March Product Spotlight. Attendees learned about progressive checkout enhancements and guest experience features such as industry benchmarks, party products, and wristband management, among others.

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Rebecca Hardy blooloop

Rebecca Hardy

Rebecca Hardy has been working in the culture and heritage sector for over 10 years. She studied Fine Art at university and now writes for a broad range of creative organisations including artists, galleries, museums and retailers. When she's not writing, she spends her time getting lost in the woods and making mud pies with her young son.

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