Viewpoint Videos is a British company that provides souvenir video systems for adventure, attraction, driving, and aviation experiences worldwide.
Its plug-and-play technology uses Viewpoint’s custom-made cameras, worn by the guest or mounted directly on the ride, to capture the experience from the participant’s point of view. Close-up footage, genuine reactions and audio combine to create a personal souvenir that guests want to keep and share.
Videos are edited, branded and delivered automatically, so guests can watch them moments after their activity and buy them directly to their phones. Operators need little more than power and an internet connection, with no extra staff required to run the system.
Born in Britain, working globally
Viewpoint was founded in 2013 by David Humpston. What began as a passion for karting and for capturing unforgettable experiences has grown into a global technology business.
More than a decade later, the company remains proudly headquartered in the Oxfordshire market town of Thame. That is where the team designs its technology and supports operators worldwide.
At home, Viewpoint works with some of the best-known names in UK leisure, including Zip World, TeamSport, Center Parcs, Hangloose Adventure, Go WingWalking and Silverstone.
Wayne Hawkins, group leisure commercial & innovation manager at Center Parcs UK, says: “We were looking for a solution that would enhance the guest experience without adding complexity to our operation.
"Viewpoint’s system gives our guests a high-quality, memorable video that they can access almost immediately after their adventure, while being straightforward for our team to manage. It’s a great addition to our Aerial Adventure and Zipline offering.”
At Zip World, Viewpoint’s systems have recorded hundreds of thousands of guest videos across its sites in England and Wales. Famous UK seaside destinations such as Bournemouth Pier, Brighton Zip and Blackpool South Pier are also recent additions to the Viewpoint family.
Peter Collett, COO of Adventure Attractions Ltd (Bournemouth PierZip), says: “From installation through to the day-to-day operation, the system has been refreshingly easy to work with. Our staff quickly became confident using it, and the feedback from guests has been excellent.
"The revenue and sales conversion has exceeded our expectations, and we’ve been impressed by how supportive the Viewpoint team has been throughout. We are very happy with our partnership with Viewpoint.”
Today, Viewpoint’s systems are live at more than 400 sites in 50 countries, and the company has sold more than one million guest videos.
A phone displays an Orlando Slingshot ride video beside a ticket with a QR code
Operators across Europe, North America, the Middle East and Asia-Pacific use the system, from Australia and New Zealand to Japan, South Korea and Singapore. The United States has become Viewpoint’s largest market, and recent international partnerships include Tirolina Pirineos in Spain, Wonderla in India, and Steel Pier in the US.
Viewpoint’s technology supports a wide range of experiences across four core verticals. This includes adventure attractions like zip lines, aerial adventure courses, giant swings, and indoor skydiving, and attractions such as mountain coasters, amusement and theme park rides, and rollercoasters.
Other verticals include driving experiences, from indoor and outdoor karting to quad bikes, ATVs, and high-performance driving, and aviation, including wing walking and helicopter tours, with cameras capturing guests’ reactions alongside breathtaking views from above.
Meet the team
In July 2026, Viewpoint secured growth investment from Imbiba, a UK-based growth partner. The funding will help the company expand its offering, strengthen its products and operations, and accelerate international expansion, including entering new adventure and leisure verticals.
The Viewpoint team will be demonstrating the technology at IAAPA Expo 2026 in Orlando from 17–20 November at booth #W1515.
Nicole Pirog, senior business development manager at Viewpoint Videos, says:
“Viewpoint is a real British success story. It began with a passion for karting, and today our technology captures unforgettable moments for guests in 50 countries, from zip lines in Wales to amusement rides in India and the US.
“We’re proud of where we come from, and just as proud of the operators we work with around the world. Whatever the experience, guests leave with a memory they’ll treasure and share, and operators gain extra revenue and free marketing every time a video is posted.
“Having joined the team this autumn, what stands out is how excited and passionate everybody is about the company. With new investment behind us and new verticals ahead, it’s a brilliant time to be part of Viewpoint.”
Recently, Viewpoint Videos shared how video souvenirs are becoming a widespread offering, moving beyond their traditional association with a particular type of ride or attraction.
