SimEx-Iwerks, a pioneer in developing immersive cinematic experiences, announces Robby Gilbert’s appointment as director of business development.
Gilbert brings extensive experience collaborating with zoos, aquariums, museums, and science centres to create engaging guest experiences that support their missions and business goals. His background includes international sales and partnerships, and he serves on IAAPA’s Zoo and Aquariums Committee.
“Robby understands what makes an attraction work for both guests and operators,” says Sean McAllister, senior vice president of attraction development at SimEx-Iwerks.
“He brings strong industry relationships, practical experience and an appreciation for the missions of the organizations we serve. We’re excited to have him introduce more venues to the full range of what SimEx-Iwerks can do.”
Building partnerships
In his new role, Gilbert will build partnerships and uncover sales opportunities across SimEx-Iwerks’ portfolio of immersive cinematic, flying, and nature-based attractions, as well as custom experiences.
Attendees at IAAPA Expo 2026, taking place in Orlando, Florida, from 16 to 20 November, can meet both Robby and the SimEx-Iwerks team at booth #S2261.
SimEx-Iwerks is an industry leader in creating cinematic attractions and offers a diverse portfolio of immersive films. The company works with family destinations worldwide, including theme parks, zoos, aquariums, and other attractions, to captivate guests and maximise revenue.
Recently, McAllister spoke to blooloop about how the company's nature-based trails and play environments can create shared family experiences, make better use of outdoor spaces and offer new opportunities for zoos and other attractions.
SimEx-Iwerks is also a sponsor of the 2026 blooloop 50 Theme Park Influencer List.
"Having spent much of my career in the theme park industry, it’s especially meaningful to support the blooloop Innovation Awards and celebrate the creativity and vision that continue to move our industry forward," says McAllister.
"It’s an honour to recognise those shaping the future of themed entertainment."
Charlotte Blanco Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.
