K-pop group TOMORROW X TOGETHER (TXT) has announced an overnight takeover of Seoul's Lotte World Adventure.
The band will turn Lotte World into a fan wonderland, shutting down the theme park to celebrate the release of its ninth mini album PERFECT STORM.
The band will host the overnight event for 1,000 members of its MOA fanbase, with attendees selected by raffle.
TOMORROW X TOGETHER members will take on special cast roles during the overnight Lotte World event in SeoulBigHit Music
The event, titled MAGIC LAND, will run from 11pm on 30 November to 3am on 1 December and feature a two-part programme combining live music and theme park rides.
In part one, the band will perform a live concert, which will also be streamed on the group's YouTube channel and Weverse.
Part two will give attendees access to five of Lotte World's attractions, with each guest assigned one ride and free to explore the others until the event ends.
During part two, all five members of the band will take on special roles as Lotte World cast members, giving fans the chance to meet them while exploring the park's attractions.
Announcing the takeover on Weverse, the band wrote: "Hello. This is TOMORROW X TOGETHER Weverse. We invite all MOA to "MAGIC LAND," a world opened by the magical spells of TOMORROW X TOGETHER’s members.
"If you remember that night when we promised each other forever, come to MAGIC LAND before the magic fades, where the five boys who still hold onto the promise we made that night are waiting for you."
Tapping into music fandom
Ahead of the event, TXT will release its ninth mini album, PERFECT STORM, on 16 November and begin its fifth world tour in Seoul later that month.
The event highlights the growing crossover between K-pop and the attractions industry, with theme parks, museums and immersive experiences increasingly tapping into music fandom.
Recent examples include BTS's collaboration with the British Museum, BLACKPINK's partnership with the National Museum of Korea and a KPop Demon Hunters experience at Netflix House.
