K-pop supergroup BTS is collaborating with the British Museum in London on a new Korea gallery trail.
The trail is part of the 'BTS THE CITY ARIRANG' project, a London-wide celebration that transforms the capital into an immersive fan experience, highlighting locations and activities supporting the 'BTS WORLD TOUR ARIRANG' in London.
Running through 23 July, the trail has launched ahead of the British Museum's upcoming Korea exhibition, which will explore more than 2,000 years of Korean art and history.
"BTS's fifth studio album ARIRANG takes its motif from the Korean folk song that has become an enduring symbol of Korean identity and cultural heritage," says the British Museum website.
The trail around the Korea Foundation Gallery at the British Museum includes five objects "that speak to Arirang and the creative history that continues to shape K-culture", the website says.
These include the sarangbang (scholar's room), a room for learning, creativity and conversation within the home in the Joseon dynasty.
New 'Korea' show at British Museum
Also part of the trail is a moon jar, one of Korea's most celebrated ceramic forms, as well as gold earrings, roof tiles, and objects from the Korean kingdom of Silla in reference to the sound of the Bell of King Seongdeok playing on 'No. 29' of ARIRANG.
As for the British Museum's new Korea exhibition, the show is opening on 1 October 2026 and running through 31 January 2027.
Spanning from 300 BC to the present day, Korea will be the first major exhibition on the country's art and history at the British Museum in more than 40 years.
Last month, BTS rapper RM (Kim Namjoon) was named the first global public relations ambassador in the National Museum of Korea's history.
Images courtesy of the British Museum
