Visitors to Exmoor National Park are being rewarded for environmental activities such as picking up litter, travelling by public transport and recording wildlife.
Running until 30 September, the 'Pay with Exmoor Care' pilot project rewards "good tourism" and was launched by the Exmoor National Park Authority.
People taking part can choose an eligible action to complete, show evidence of it, and redeem the reward of 20 percent off purchases at Exmoor National Park Centres in Dulverton, Dunster or Lynmouth.
The scheme is part of Exmoor's Good Tourism Plan, which supports tourism that is regenerative, productive and resilient.
“‘Pay with Exmoor Care’ is a simple but powerful idea – rewarding small positive actions with real benefits," said Dan James, enterprise and communications manager for Exmoor National Park Authority.
"These simple actions positively contribute to Exmoor’s natural environment and communities, they help turn care into a visible, shared currency that benefits visitors, businesses and the landscape alike.
"Plus, with current cost of living challenges it may also provide a little helping hand."
Pay with Exmoor Care
He added: "The pilot will help shape future plans, with the potential for the scheme to expand in 2027 to involve other providers, organisations and businesses.”
Believed to be the first of its kind in a UK national park, the scheme was inspired by Copenhagen's CopenPay project, which was introduced in 2024.
Berlin also launched its own BerlinPay initiative earlier this year that rewarded tourists for environmental activities around the city's waterways.
Images courtesy of Exmoor National Park Authority
