MediaMation

MediaMation is a global leader in immersive technologies, specialising in MX4D® Motion EFX theatres and seats. Founded in 1991 and based in Los Angeles, the company has delivered more than 300 interactive installations across over 35 countries, spanning cinemas, theme parks, museums, aquariums, and family entertainment centres.

Services

MediaMation provides complete turnkey solutions for immersive attractions, from concept design to installation and long-term support. Its experienced in-house teams handle every stage of development, including systems design, integration of control, robotics, lighting, audio and video, custom programming and motion profiling. Using its proprietary ShowFlow® and VidShow™ platforms, MediaMation also creates bespoke interactive exhibits, fountain shows and 4D/5D content integrations tailored to each client’s creative vision and needs.

MX4D Theatres

MediaMation's flagship product for the attractions industry is the MX4D Motion EFX Experience. It combines motion, special effects, lighting, and sound to bring storytelling to life with programmable motion and environmental effects that respond dynamically to on-screen action.

The theatres and seats offer a range of features that enhance the immersive experience for audiences and operators. These include static or full motion seat functionality, a quiet air-driven pneumatic system, energy-efficient design, low-maintenance requirements, and easy-to-operate controls. The company also provides customised installations to suit the specific needs of each venue, as well as accessible and efficient customer support to ensure a seamless experience for clients.

Other products

• MotionFloor™ - A 3-degree-of-freedom motion platform to bring new levels of immersion to virtual reality experiences.
• MX4D® POD - A self-contained mixed-reality “pod” that houses an MX4D motion EFX seat.
• ReactiVR - MediaMation's immersive virtual reality gaming platform that combines virtual reality with 3DOF motion with 4D EFX.
• MX4D Flying EFX Theatre - A unique flying theatre simulator that utilises fall-away footrests and 4D seat effects with a curved 3D projection system to make riders feel like they are flying.