Built From the Inside Out
Connect&GO’s Dynamic Pricing was developed entirely in-house, shaped hand-in-hand with operators. Unlike third-party add-ons, it is native to our all-in-one attraction management platform. Ticketing, e-commerce, insights, and pricing flow together seamlessly—eliminating silos and creating one clear workflow for teams.
Designed by Operators, for Operators
Over 400 hours of structured operator interviews shaped the design and features of the product. These conversations guided everything from guardrails and override mechanisms to transparency in recommendations. The result is a system that reflects real-world operational needs: operators maintain full control, but benefit from advanced predictive capabilities that simplify decision-making.
Smarter AI, Practical Results
Our system continuously learns from park history, demand signals, and external factors like weather and holidays. The output is simple: clear recommendations that optimise revenue while keeping guests happy.
The impact speaks for itself:
- +14% average revenue lift through incremental changes
- +2 days earlier purchases, giving teams better staffing visibility
- +4% average price shift—below perception thresholds, ensuring fair, consistent pricing
- Balanced attendance across weekends and weekdays, reducing bottlenecks and improving safety
One System, Many Touchpoints
Dynamic Pricing is not an isolated tool—it connects directly across the Connect&GO ecosystem:
- E-commerce & Ticketing: Adjustments flow instantly across online, onsite, and partner channels
- Operations: Earlier sales drive stronger staffing forecasts and resource planning
- Guest Experience: Demand spreads naturally, creating shorter lines and smoother visits
- Sigma Reports: Data feeds directly into dashboards, showing the why behind pricing changes and the how much gained in revenue
Algorithm Deep Dive
Our Dynamic Pricing AI is like a smart helper that determines the most optimal price. It looks at two main factors to determine a price:
- Timing: How early a guest buys their ticket. Someone who books weeks ahead often pays less than someone buying the night before. This is simple, predictable, and easy to explain
- Volume: How many people are expected to visit on a given day. Here’s where the AI shines. It studies patterns like weather, holidays, past attendance, and recent sales to predict crowd levels up to 14 days ahead. Each day is placed into a “crowd level” bucket—from very quiet to extremely busy. A “busy” day for a small park looks very different than for a large one, and the AI adapts to each park’s reality
Instead of guessing ticket prices, the AI predicts attendance. Operators then set price rules based on those forecasts. This makes the system transparent, easy to understand, and flexible.
Benefits at a Glance
For Operators
- Grow revenue without guest pushback
- Gain visibility for staffing and planning
- Stay in control with guardrails and overrides
- Track real impact through Sigma reporting
For Guests
- See fair, predictable prices
- Experience smoother crowd flow and shorter waits
- Enjoy safer, more enjoyable visits
More Than Pricing—A Platform Advantage
Connect&GO’s AI-Powered Dynamic Pricing strengthens resilience and guest satisfaction in equal measure. By embedding predictive intelligence directly into the platform and shaping it through operator expertise, we deliver a system that grows revenue, empowers teams, and makes every day run smoother.
It’s not just about prices. It’s about smarter operations and better guest experiences.
