New figures released by The Association of Leading Visitor Attractions (ALVA)show thatChester Zoo isthe UK’s most visitedattraction outside London.
Close to1.9 million people visited the zooin 2016.This is the highest annual attendance in the zoo's 85 year history.The 125 acre zoo came top ofthe list forvisitor attractions outside the capital, showing a 12% increasein attendance from2015.The national average increase for UK attractions was 7.2%.
Chester Zooput this growth down toits worldwide conservation work. Visitorsare eager to know they are supporting a good cause and contributing to the fight to protect endangered species.
UK's Most Visited Attraction Outside London
"We have invested more than £10m to improve all aspects of the zoo for visitors - and there are plenty more new experiences coming in 2017. We’re launching our new PLAY! zone, which will encourage visitors of all ages to explore their inner child. Then, this summer, a new South East Asian Islands expedition will allow visitors to explore spectacular new habitats for endangered sun bears, binturong, Malayan tapir and a stunning walk-through aviary for endangered songbirds that will mirror the conservation work we’re doing overseas.
"We will continue to deliver a world class day out for visitors. Thiswill enable us to provide the vital conservation of endangered species globally."