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Merlin Announce LEGOLAND Discovery Center and SEA LIFE for American Dream


Merlin Entertainments and Triple Five have announced a new SEA LIFE Aquarium and LEGOLAND® Discovery Center at American Dream New Jersey.

American Dream, set to open late summer 2017, is being developed by the Triple Five Group of Companies, owners of the two largest shopping and entertainment centers in North America, Mall of America and West Edmonton Mall.  Phase one of American dream will house approximately 3 million square feet of shopping, entertainment and attractions and host 40 SEA LIFE American Dreammillion guests annually.  The SEA LIFE and LEGOLAND Discovery Center complex will comprise over 70, 000 square feet combined.

Commenting on the announcement, Merlin Entertainments' John Jakobsen, Chief New Openings Officer, said, "American Dream is an exciting and unique project offering a mix of high quality retail, dining and entertainment facilities under one roof – the ideal environment for our attractions.  We are delighted to be a part of it, and to be working with Triple Five who are behind some of the best retail/leisure developments in both the US and Canada.  We are confident that Triple Five will make American Dream one of the most popular destinations for NY Metropolitan residents and tourists alike." 

Don Ghermezian, President, Triple Five, added, "We are delighted to expand our partnership with Merlin Entertainments.  LEGOLAND and SEA LIFE are iconic national and international brands which perfectly fit with our vision of creating a retail and entertainment destination, which appeals to both tourists and local residents.  They deliver a high quality, interactive visitor experience that is both educational and fun.  It simply cannot be duplicated.”

Merlin Entertainments CEO Nick Varney concluded, "North America continues to be an important development area for Merlin, and projects like American Dream which offer a combination of high quality leisure, retail and food and drink, are we believe the ideal locations for our global attraction brands.  We see enormous potential for both attractions here, and are delighted to be working with Triple Five again."

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