Amanda Johnston serves as director of integrated marketing and development at the Association of Zoos and Aquariums. She leads the integrated marketing efforts, including engaging with AZA Commercial Member Engagement Council members, facilitating strategic partnerships, and managing fundraising initiatives. Johnston has 20 years of experience in marketing, sales, communications, and nonprofit management in the tourism, arts, education, and technology industries. She has been actively involved as a member of various tourism boards and as a member of the American Alliance of Museums and the American Society of Association Executives. She has an MBA from University of Maryland Global Campus.