Andrew Potter

With over three decades of expertise in the leisure attraction industry, Andrew Potter is a seasoned professional in development and operations of attractions. In 2001, he established AJP Consultants, a firm dedicated to providing practical guidance to operators, developers, and designers of visitor attractions. Prior to founding the company, Potter played a pivotal role at the Tussauds Group, where he spearheaded the launch and management of the iconic London Eye. His consultancy specialises in operational design, development, and business planning, contributing to a range of high-profile projects across diverse sectors.