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Eddie Sotto

Eddie Sotto runs SottoStudios/LA, an experiential design team that tackles reimagining malls, theme parks and other brand experiences in fresh and exciting ways. Formerly SVP of Concept Design at Disney Imagineering, Sotto writes about his wide range of industry experience. sottostudios.com

Ex-Disney Imagineer Eddie Sotto on the How of WOW

Ex-Disney Imagineer and President of SottoStudios/LA, Eddie Sotto brings his passion for...

Theme park wars and the art of going beyond the gadgetry

Rivaling any military conflict, the 'Theme Park Wars' have escalated to new heights. Disney and...

What challenges do today’s theme park designers face that the original Walt Disney Imagineers did not?

In today's world of risk management, regional codes and trademarks, was theme park design simpler...

‘Worlds on the Move’ and the importance of kinetics in theme park design

A successful theme park is a "World on the move". A vibrant, living entity, guests visit to feel...

Homogenizing big ideas. Beware of “The Blander.”

As the theme park wars heat up again internationally with budgets soaring higher and higher and...

“Bad taste costs no more” – hard fun and the value of themed design (and good research)

Legendary artist and Disney illustrator Herbert Ryman stressed the importance of doing in-depth...

Thoughts on the (accidental?) art of theme parks.

There have been lectures and much discussion as to theme parks and themed design being considered...