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Eddie Sotto

Eddie Sotto is an ex-SVP from Disney Imagineering. He runs SottoStudios, an experiential design firm focused on COVID-19 guest experience solutions. He also recently formed the futureproofexperiences.com group to address the current COVID-19 challenge.

Halyx: a cautionary tale about developing dreams

Experiential design is all about tuning an idea or an emotion to the senses in a way that it all...

Rushing for a solution: the COVID-19 medicine show

The reality of the pandemic is not going away. With no COVID-19 vaccine, the leisure industry is...

Navigating COVID-19: bringing the magic back to shared experiences

It’s obvious that cardboard fans in stadiums and drive-in projected concerts are not a long term...

Marc Davis: Walt Disney’s one-man focus group

Did one animator, Marc Davis, derail Walt’s true to life adventure, or put Disneyland back on the...

Park operators vs. design creatives: the battle of COVID-19    

Ever since theme parks began, there has always been a healthy conflict between those who operate and...

Attractions after COVID-19 – the art of unmasking

In a post-COVID-19 world, attractions will still need to offer frictionless and memorable...

Futureproofing the attractions industry in a time of uncertainty

We are living in a period of uncertainty, with many parks and attractions remaining closed as the...

Is ‘talent distancing’ the next epidemic?

The process of recruitment for the attractions industry has changed dramatically over the past...

COVID 19: What would Walt Disney do?

What would Walt do? Those 4 words have dogged Imagineers and Studio Executives ever since Walt...

How might reduced theme park capacity impact the shared guest experience?

Is reduced theme park capacity a business? The after “math” of reopening By Eddie Sotto ...
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