Greg Senner is vice president of creative development at Huitt-Zollars, where he leads the firm’s creative development team, integrating architecture, storytelling, operations, and guest experience for themed entertainment, hospitality, and location-based entertainment projects. With more than 30 years of experience in entertainment development, Senner has worked across live events, attractions, museums, and immersive experiences. He serves on the International Board of Directors for the Themed Entertainment Association (TEA) and was recognised as one of blooloop’s Top 50 Immersive Influencers in 2024.