Joe Reed joined AKA in 2022 and now serves as associate director of research, driving impact across attractions, museums, and theatrical accounts. He leads custom quantitative and qualitative research initiatives that sharpen strategy and unlock growth for clients including Bloomberg Connects, American Dream, the Los Angeles County Museum of Art, and Buena Vista Social Club on Broadway.

With a decade of experience across media, operations, and insights, Reed has presented at the American Museum Marketers Association conference and has been published in Crain’s. Before AKA, he worked as an operations manager for touring Broadway productions, ensuring smooth engagements for shows on the road, and served as deputy finance director for Steve Kerrigan’s Massachusetts Lieutenant Governor campaign, helping power a statewide effort from the inside out.