Uri Grinbaum
Uri Grinbaum is an art director at Toronto-based experience design company, FORREC. With over 20 years in the industry, his career has spanned furniture, residential, retail, and hospitality before shifting his focus to experiential design.
He leads multidisciplinary teams with a focus on storytelling, creative problem-solving, and collaboration, guiding projects of all scales from early concept through completion. A strong relationship builder and mentor, Uri thrives in environments where different disciplines and ideas collide, evolve, and become meaningful experiences. He brings a service-focused approach and a distinctive narrative perspective to his work. Grinbaum is an active member of the International Association of Amusement Parks and Attractions (IAAPA) and the Themed Entertainment Association (TEA).
Uri Grinbaum
Uri Grinbaum is an art director at Toronto-based experience design company, FORREC. With over 20 years in the industry, his career has spanned furniture, residential, retail, and hospitality before shifting his focus to experiential design.
He leads multidisciplinary teams with a focus on storytelling, creative problem-solving, and collaboration, guiding projects of all scales from early concept through completion. A strong relationship builder and mentor, Uri thrives in environments where different disciplines and ideas collide, evolve, and become meaningful experiences. He brings a service-focused approach and a distinctive narrative perspective to his work. Grinbaum is an active member of the International Association of Amusement Parks and Attractions (IAAPA) and the Themed Entertainment Association (TEA).
Art Director
FORREC
Uri Grinbaum
Uri Grinbaum is an art director at Toronto-based experience design company, FORREC. With over 20 years in the industry, his career has spanned furniture, residential, retail, and hospitality before shifting his focus to experiential design.
He leads multidisciplinary teams with a focus on storytelling, creative problem-solving, and collaboration, guiding projects of all scales from early concept through completion. A strong relationship builder and mentor, Uri thrives in environments where different disciplines and ideas collide, evolve, and become meaningful experiences. He brings a service-focused approach and a distinctive narrative perspective to his work. Grinbaum is an active member of the International Association of Amusement Parks and Attractions (IAAPA) and the Themed Entertainment Association (TEA).
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