Camp and BBC Studios have teamed up on a new Bluey-themed immersive experience, opening on 6 November at Westfield Century City in Los Angeles.
Guests will visit Bluey’s home, a 5,000-square-foot house behind Camp‘s signature ‘magic door’ inspired by the award-winning show and created in collaboration with BBC Studios.
There will be dancing in Bluey’s playroom, games including Magic Asparagus and Keepy Uppy, a two-storey pillow fort and cardboard box castle with slides, and character interactions.
Bluey x Camp also includes a short Bluey animation, hidden Easter eggs from Bluey episodes including garden gnomes and tennis balls, and exclusive Bluey x Camp merchandise.
Kirk Larsen, Camp’s chief creative officer said Bluey is “the world’s hottest family property”. He added, “Not only is Bluey a wildly beloved show, its core characteristics – parent-child imaginative play, relatable comedy, and silly fun – fit with everything Camp stands for.”
“The team has lovingly and joyfully brought Bluey‘s iconic home and a bit of Brisbane to life for an unforgettable experience for kids and families,” said Suzy Raia, SVP of consumer products and business development, North America and Latin America, BBC Studios.
Launched in 2018, Camp is a family experience company with experiential toy stores. It creates immersive retail experiences inspired by brands such as Disney’s Encanto and The Little Mermaid.
Bluey x Camp will be in LA for a limited time before moving to another Camp location. These can be found in Atlanta, Boston, Connecticut, Dallas, New York, Texas and Chicago.
