The Global Licensing Group, the organiser of Brand Licensing Europe, has provided the first details of this year’s event which will be held in the UK capital.
One of the main announcements is a selection of brands exhibiting for the first time. These include Chefclub, Le Petit Prince, Nelly Jelly World and the Van Gogh Museum.
Van Gogh Museum’s licensing manager Marijn Veraart says: “We are tremendously excited to connect with our industry peers in real life again and look forward to showcasing opportunities to celebrate the Van Gogh Museum’s 50th anniversary together in 2023. You will find us at BLE, where we invite you to explore the inspiring world of Vincent van Gogh through his world-famous art and life story”
Le Petit Prince brand manager Thomas Riviere says: “The Little Prince is back at BLE! On the occasion of the 80th anniversary of The Little Prince in 2023, we are inviting BLE visitors to come and meet The Little Prince Licensing team on Stand C150 to discuss new licensing opportunities. An anniversary celebrated all over the world: exhibitions, shows, new products, new licenses, new 2D animated TV series!”
Big brands
A large number of companies will return, showcasing some of the world’s biggest IPs across the scope of the industry. All key sectors of licensing from entertainment to sports and kids to heritage are set to be represented. Exhibitors include:
Entertainment: Aardman Animations, Acamar Films, Animaccord, BANDAI NAMCO Europe, Banijay Brands, Bulldog Licensing, Crunchyroll, Cyber Group Studios, Hasbro, Mattel, NBCUniversal, Penguin Ventures, SEGA, Sanrio, Rocket Licensing, Rainbow, The Pokémon Company, The Smurfs, Sony Interactive Entertainment Europe, Warhammer and WWE.
Lifestyle and Culture: AC Milan, Admiral Sportswear, art ask agency, Beanstalk, Brandgenuity, Dorna Sports, Golden Goose, Imperial War Museums, Metrostar, Natural History Museum, The National Gallery, Perfetti Van Melle, Pink Key Licensing, Roadsign, Tour de France & Dakar, TSBA, V&A and Yale University.
When the event returns to London, it will debut a new fashion theme, which is planned to include significant keynote and conference sessions, as well as themed catwalk shows and product showcases.
Brand Licensing Europe will take place at ExCel London, UK from 20-22 September 2022. Further information and free registration can be found on the Brand Licensing website.
Earlier this month, Global Licensing Group announced the opening keynote panel for the London event’s counterpart in Las Vegas, taking place at the Mandalay Bay Convention Center next week.
