Brand stories

Immersive experiences at Hard Rock: John Wick and more

Following its recent themed experiences celebrating the latest instalment in the John Wick franchise, we explore the chain's IP & LBE strategies

18th Apr 2023 Brand experiences

Creature Technology Co. The secret to creating award-winning animatronics

Sonny Tilders, design director and CEO, on the company’s inception and its unique ethos, why he loves what he does, and what industry recognition means to him

12th Apr 2023 Attractions technology

Immersive trends in the attractions industry for 2023

Attractions are developing the most innovative and immersive guest experiences possible

22nd Mar 2023 Visitor experience

9 top sustainability trends in the attractions industry for 2023

Discover the biggest sustainability trends in visitor attractions, from measuring scope 3 carbon emissions to green NFTs

13th Mar 2023 Sustainability

Monopoly Lifesized: scaling up the world's favourite game brand

The experience has won awards in London and is set to expand to new locations around the globe

14th Feb 2023 Brand experiences

Top 15 trends to watch in the visitor attractions industry in 2023

Discover this year's top trends, from horror LBE experiences to 'namjooning'

1st Feb 2023 Trends

Top 9 technology trends in the attractions industry for 2023

Find out more about this year's top technology trends, from gamification to robots

12th Jan 2023 Attractions technology

Bridgewater Studio: key hire drives a unique approach to growth

Team expands again with addition of industry veteran John Beckman, as design & fabrication firm goes from strength to strength

6th Jan 2023 Design