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Brogent wins Brass Ring award & unveils new projects at IAAPA Expo 2025

o-Ride X was recognised as Best New Product Concept in the Major Ride category.

Brogent wins Brass Ring award & unveils new projects at IAAPA Expo 2025
Brogent Technologies Inc., a leading manufacturer of media-based attractions, has announced its partnership with Brazilian company Cacau Show in Itu, São Paulo, to introduce the first flying theatre in South America.
This project is scheduled to open in Latin America's largest theme park in 2026 and will extend Brogent’s global presence into a new region.

“Working with Brogent allows us to bring an entirely new kind of attraction to our region,” says Alexandre Costa, CEO of Cacau Show.

“Their expertise in creating immersive experiences will play an essential role in shaping the guest journey at Cacau Park. We are preparing different films for our audience, and with the full range of sensory effects, visitors will even be able to experience scents such as strawberry during the show.


"We look forward to welcoming guests to an experience that is innovative, emotional, and unforgettable.”

“Our collaboration with Cacau Park represents an exciting milestone for Brogent,” adds Chih-hung Ouyang, chairman of Brogent.

“We are honored to bring the first flying theater experience crafted for Latin America and to work with a visionary partner who shares our passion for meaningful and inspiring experiences. We look forward to seeing how this project will blend entertainment and leisure to create a new kind of destination experience.”

Award-winning products

Brogent also welcomed Sergio Haua, CEO of Aztlán Parque Urbano, during the press conference, who shared insights on the strong reception of “Vuela Mexico Por El Mundo” since its debut.

Situated in Chapultepec Park, the attraction has swiftly become one of the most popular experiences in the park. Equipped with Brogent’s flying theatre system, it takes visitors on a multi-sensory journey across iconic destinations and continues to draw large crowds with its cinematic storytelling.

Brogent marks a significant achievement at IAAPA Expo 2025 with its new product, o-Ride X, receiving The Brass Ring Excellence Award for Best New Product Concept in the Major Ride category.

Group posing at Brogent booth display with thumbs up gestures.

Crafted for double experience and capacity, o-Ride X combines a motion theatre with a flying theatre into a smooth, continuous ride, taking guests from an interactive game-based encounter to a highly immersive flight experience.

Its dual-format setup enhances both passenger throughput and creative flexibility, underscoring Brogent’s dedication to pushing the boundaries of immersive ride development.

This year, Brogent introduced its next-generation product lineup, which includes the v-Ride Explorer PLUS, featuring a high-intensity 360-degree rotational motion platform and panoramic visuals, and the o-Ride E, a compact flying theatre ideal for FECs, malls, aquariums, and museums.

All systems come with Brogent’s extensive film library, which offers operators flexible content updates and encourages repeat engagement.

Brogent is also expanding its content lineup with a new animated IP, LUDA: Monsters of Forest, which blends Taiwanese folklore with visually stunning, atmospheric settings.

The original anime has received several awards at international film festivals. The story follows a young girl who enters a mystical forest in search of her parents and unexpectedly meets the demon Luda, creating a captivating, family-friendly adventure now available for licensing.

Brogent is at booth #5431 during IAAPA Expo 2025, taking place from November 18 to 21.

Earlier this year, Brogent Technologies and Huis Ten Bosch announced the grand opening of Air Cruise The Ride.

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