Carrie Reid

As president of Dala Projects, Carrie Reid assists museums and exhibition producers in bringing bold, imaginative stories to life through touring exhibitions.

Reid has been working in the sector for over a decade, and has built a network that spans more than 20 countries. During this time, she has supported over 60 successful exhibition projects, which have shown in more than 100 museums across the globe.

Her passion is in helping museums expand their reach, whether by securing the perfect feature exhibition, collaborating on a show, or handling the intricate logistics of a multi-venue tour. In 2022, she established Dala Projects, which serves as a co-producer, tour manager, owner's representative, stakeholder advocate, and booking agent for exhibition producers, operators, and museums.

Reid champions collaborative, values-driven partnerships and values exhibitions for enhancing cultural dialogue, fostering transformative experiences, and engaging new audiences. She sees her role as supporting museums in achieving these goals with confidence and creativity.

One person who nominated her said: “Carrie Reid is a standout in the field of traveling exhibitions. “She brings a rare mix of deep industry expertise, trusted relationships, and authentic respect for the mission-driven work of museums.

"Carrie understands the nuances of both producers and venues, and she’s a true collaborator—thoughtful, strategic, and always committed to shared success. Her work empowers museums to deliver exceptional experiences to their communities.”

Another said: “Carrie brings a level of professionalism, clarity, and care to the traveling exhibitions sector that sets her apart. From a museum’s perspective, she is a dream collaborator—deeply knowledgeable, transparent, and always thinking several steps ahead.”

Reid is part of Praxis, a network of professionals who create exhibitions and cultural experiences in partnership with designers, architects, and others in our industry. Members are experts in their fields and join Praxis to learn from one another and bring the advantages of collaboration to their clients and the museum sector as a whole.

She was formerly director of sales at Flying Fish, an award-winning producer of touring museum and science centre exhibitions, and worked in exhibition sales and development at Exhibits Development Group (EDG), a global leader in travelling exhibitions. She also previously served as elected fundraising chair for The National Association for Museum Exhibition, one of the Professional Networks of the American Alliance of Museums.