CONDUCTR, the UK-based innovation studio, has announced the launch of a new Middle East hub, marking the company’s third regional base alongside its UK headquarters and US operations.
The move comes after a significant month for the company, which was recently recognised in The Times as part of The LDC Top 50 Most Ambitious Business Leaders 2025 and received The International Award from prominent growth investor LDC for its global influence and innovation.
The new hub demonstrates CONDUCTR’s ongoing international expansion and its growing engagement in the region’s rapidly expanding attractions and entertainment sector.
Over the past year, CONDUCTR has completed several large-scale design and installation projects throughout the GCC, collaborating with top operators and brands in the UAE and Saudi Arabia. The new hub will help the company deepen local relationships and provide more immediate, on-the-ground support to its expanding client base.
Reinforcing a commitment to the region
Peter Cliff, CEO & co-founder of CONDUCTR, says: “The Middle East is one of the most exciting regions in the world for creative technology right now. We’re already collaborating with some of the biggest names in the sector, and this new hub allows us to be closer to the partners we’re working with every day.
“It reinforces our commitment to the region and our ambition to help shape what comes next for immersive, tech-powered entertainment.”
Jos van der Steen, COO & co-founder of CONDUCTR, adds
“The region is maturing quickly, moving from a growth market to one with global influence and confidence. With some spectacular new developments Abu Dhabi, we’re seeing an extraordinary level of ambition and investment in experiences that blend creativity and technology.
“Having a Middle East hub allows us to support that momentum and play a meaningful role in what’s happening there.”
The announcement comes after several prominent national and international projects for CONDUCTR, such as The Curse at Alton Manor for Alton Towers and an interactive LED sports court for Norwegian Cruise Line.
The addition of the Middle East hub enhances CONDUCTR's position as a global leader in designing and delivering immersive experiences, enabling support for clients across three continents.
CONDUCTR was recently named as one of the UK’s Best Places to Work. The studio scored 98% in the Great Place to Work accreditation, in contrast to the UK-based company average of 54%.
