Dan Picard
Owner / Executive Creative Director
MDSX
Dan Picard is an award-winning creative executive, experiential storyteller, and Owner/Executive Creative Director of MDSX. A recognised Blooloop 50 Influencer and Themed Entertainment Association THEA Award winner, Dan has spent more than 20years creating immersive experiences that have touched millions of lives across themed entertainment, museums, sports, and destination development.
His work spans collaborations with The Walt Disney Company, Universal Destinations & Experiences, The Franklin Institute, SeaWorld Parks & Entertainment, and KennedySpace Center Visitor Complex, contributing to projects including Epic Universe, EPCOT’s Test Track 2.0, Magic Kingdom’s Enchantment, Antarctica: Empire of the Penguin, and Planet Play. Dan has also helped lead the master planning of a $300million sports and wellness complex focused on community and immersive engagement.
Known for blending storytelling, technology, media, and physical space, Dan pushes the boundaries of what experiences can be, creating emotionally resonant environments that inspire wonder, connection, and lasting impact.
