Introduction
TRISON transformed the Barcelona Aquarium into an immersive digital journey, merging creativity and cutting-edge technology to enrich the emotional connection between visitors and the marine world. The project redefines how audiences interact with nature through a fully integrated digital ecosystem.
The Challenge
The Aquarium sought to reinvent its visitor experience by using digital innovation as a creative tool. The challenge was to surprise audiences from the exterior and guide them through a memorable multi-sensory journey that combined education, entertainment, and wonder, all while respecting the delicate marine environment.
The Insight
The vision was to create a space where technology and creativity converge to deliver a truly sensory experience. Thanks to TRISON’s solutions, visitors not only observe marine life but also live it—immersed in a digitally reimagined ocean that amplifies fascination and fosters a stronger bond with nature.
Key Highlights
TRISON designed and integrated a comprehensive audiovisual ecosystem that blends visual impact, interaction, and atmosphere:
- Exterior: A giant LED screen with 3D content and synchronised audio captures passers-by, complemented by a holographic fan at the entrance
- Digital Ocean: Over 300 m² of digital flooring recreates the sensation of walking on water, with an infinite mirrored ceiling expanding spatial perception
- Exhibition route: LED and LCD touchpoints enrich the storytelling, connecting visitors to the scale and beauty of marine life
- Interactive area: A 360º projection room immerses guests in an underwater journey through large-scale projections and immersive audio, also adaptable for events
Simplified Management
An intuitive software system allows staff to manage the entire installation from a tablet, making daily operation easy and flexible.
Client Objectives Achieved
- Dynamic communication: Videos and motion graphics deliver flexible, engaging content about species and ecosystems
- Visitor attraction: The immersive journey appeals to families and children, offering a unique experience
- Environmental respect: Renovations were completed with minimal noise, vibration, and light, ensuring aquatic animals were not disturbed
Content Creation
All audiovisual content was designed and produced by Trison Necsum, combining creativity, storytelling, and advanced digital tools. From 3D animations to interactive narratives, every piece was conceived to enhance the journey and forge an emotional connection with the ocean.
Featured Solutions
- Outdoor LED screen with 3D content to attract visitors
- Holographic display at ticket offices to surprise and guide
- Reception LED screen with visitor group explanations
- “Digital Sea” Hall: 300 m² impact-resistant LED flooring and mirrors for immersion
- Convert a classic Auditorium into an Immersive Room with projections and audiovisual systems for journeys and events
- 4K landscape and vertical monitors with ecosystem information
- Black Magic Glass cloning visitors’ favourite fish
- LED ceiling on escalators for a memorable farewell
Conclusion
The Barcelona Aquarium project demonstrates how digital innovation can transform cultural and leisure spaces. TRISON delivered a holistic solution that enhances the visitor journey, generates viral exposure, and elevates international visibility. By merging technology with creativity, the Aquarium now stands as a benchmark for immersive experiences that inspire and connect people with the natural world.
