Habo

Habo is a consulting firm that provides strategic planning and market/consumer intelligence.

Our mission is to help entertainment, sport, experiential, and tourism organisations succeed by bringing data, science and strategy to the industry. We work alongside our clients to empower them to seize opportunities and thrive in changing markets. Habo helps organisations make the best decisions and get high-impact results.

What we do

Habo has years of experience and a dedicated team of experts. We bring value by addressing business needs with a deep understanding of market and consumer dynamics, turning data into actionable insights that guide strategic decision-making.

We bring together two complementary areas of expertise:

1) Market & consumer intelligence

• Market study
• Feasibility study
• Consumer insights

2) Business strategy

• Strategic planning

• Export plan

• Business plan

Market study

Habo analyzes the competitive landscape and consumer dynamics, along with market trends and key success factors. With these insights, we help businesses refine product-market fit, optimize business models, and strengthen market strategies for sustainable growth.

Feasibility study

We evaluate project viability by assessing market demand, audience interest, and industry insights. Through in-depth research, we validate revenue assumptions, identify key challenges and opportunities, and provide businesses with a clear, well-informed path forward while ensuring they grasp potential risks.

Consumer insights

Habo analyzes targeted segments, consumer behaviors, preferences, and motivations to generate actionable insights. This helps businesses refine their value proposition, adjust messaging, and design experiences or products that truly resonate—ensuring the consumer’s voice guides every stage of the decision-making process.

Strategic planning

We help businesses define strategic objectives by aligning market realities with internal capabilities. We assess industry dynamics, competitive positioning, and business priorities to create actionable roadmaps that unify teams around a shared vision.

Export plan

We evaluate the commercial potential of expansion by analyzing consumer demand, key success factors, and risks. We identify key market entry points, assess operational feasibility, and develop structured go-to-market strategies that minimize risks and maximize opportunities.

Business plan

Habo structures business models by validating financial strategy and viability, refining operational frameworks, and identifying key performance drivers. We ensure businesses have a solid foundation to scale effectively.

IP strategy

We have developed extensive experience in intellectual properties.

We use proprietary methodologies, tools, and benchmarks to guide organizations in leveraging the power of IPs for entertainment, creative and cultural experiences. The Habo IP Index reveals the commercial potential of intellectual properties adapted into various products and experiences.

Our clients typically work with us to:

• Build, develop, and maximize the value of IPs

• Validate the potential of an IP for an entertainment product

• Identify the IPs that resonate the most with target consumers

• Assess the financial value of IPs based on consumers’ willingness to spend

What makes Habo different

We represent a fusion of disciplines, merging marketing and finance, as well as consumer perspective and business model analysis, resulting in a comprehensive global vision.

Whether it's the launch of a new product, a go-to-market strategy, the optimization of existing offerings, or expansion into new markets, we provide tailored solutions to drive success.