Video

Automated guest media

Kool Replay designs its systems around the individual attraction and the type of experience being captured. The technology can be integrated with existing operations and sales channels, with automated capture, editing and distribution reducing the need for additional operational staff.

For family entertainment centres, the same platform can support different experiences including karting, climbing attractions and drop towers. The company's technology can also use AI to select and reframe shots before distributing the finished media.

Outdoor systems are designed for demanding environments such as ziplines and high-thrill attractions. Kool Replay says these installations can operate with autonomous power and networking where necessary, allowing deployment at sites without existing infrastructure. Content can be ready for guests shortly after their experience.

Creating new revenue from the guest experience

Guest media provides attractions with both a retail opportunity and a source of digital marketing content. Kool Replay's model allows operators to sell captured content while giving visitors material that can be shared through their own social channels.

The company reports more than 500 million views generated through content produced across its installations. Its systems are also designed to extend the purchasing window beyond the immediate attraction experience. At Fun Spot America, for example, guests can continue purchasing their ride media for up to 90 days afterwards.

From theme parks to outdoor attractions

Kool Replay's installations span a broad range of leisure and attractions businesses. Its website lists operators and destinations including Six Flags Entertainment Corporation, Fun Spot America, Cleveland Metroparks Zoo, Canada's Wonderland, Luna Park Coney Island, Cedar Point, Indiana Beach, Morey's Piers and Water Parks, Gilroy Gardens and Grupo Xcaret.

The technology is also used at adventure attractions including Rainforest Adventures, Mountain Monster and Canyon Sainte-Anne. At a zipline installation, Kool Replay reports that media sales increased by nearly 50% compared with the site's previous system.

Recent development has also expanded the company's focus on social media. In 2026, Kool Replay acquired CrowdSpecs, which had worked with the company on turning automatically captured attraction videos into social content.

Projection and immersive display technology

Axion Displays represents Digital Projection across key EMEA territories, providing access to a broad portfolio of professional laser projectors. The range includes E-Vision, M-Vision and TITAN systems, with options designed for demanding applications where brightness, image quality and installation flexibility are important.

For the attractions sector, these technologies can support projection mapping, immersive environments, interactive 3D experiences and museum installations. Digital Projection's Satellite Modular Laser System separates the light source from the projector head, helping designers overcome challenges around space, heat and noise in sensitive environments such as museums and heritage attractions.

The technology has been used across a wide variety of projects. Examples featured by Axion include projection mapping at the historic royal residence of Saint-Germain-en-Laye in France, an installation at Norway's Kilden Performing Arts Centre, and large-scale 3D projection mapping at Egypt's New Administrative Capital Stadium.

LED, media servers and content delivery

Axion's offering extends beyond projection. The company works with professional LED display solutions and represents Brainsalt media servers, providing technology for complex multimedia and immersive installations.

This combination allows Axion to support projects where multiple technologies need to work together, from large-format displays and projection mapping to interactive and location-based experiences.

Axion has also developed Pilot, its own cloud-based digital signage platform. Designed to simplify content management, Pilot enables users to create, schedule and update material across one or multiple screens from a central browser-based dashboard. It can work with a variety of connected devices without requiring proprietary playback hardware.

Technical expertise and project support

A key part of Axion's proposition is the technical expertise surrounding the products it represents. Its pre-sales services help partners assess requirements and develop appropriate technical solutions before installation, while after-sales and technical services provide ongoing troubleshooting, maintenance and hardware support.

This approach is particularly relevant for complex AV installations, where selecting a projector, display or media server is only one part of creating a reliable visitor experience. Axion combines product distribution with technical knowledge, regional sales coverage and support infrastructure to help partners take projects from initial specification through to operation.

Technology for visitor attractions

For museums, theme parks and other visitor attractions, Axion's portfolio offers tools for creating increasingly ambitious visual environments. Applications range from discreet projection within heritage spaces to large-scale mapping, immersive galleries, interactive 3D installations and spectacular event experiences.

With expertise spanning projection, LED, media servers and digital signage, Axion Displays provides a useful technology resource for attraction designers, AV integrators and operators looking to create high-impact visual experiences.

"Themed entertainment is unforgiving — a show has to look as good on night three thousand as it did on opening night. We build for that reality. Our team understands every layer of the system, from the calibration algorithms to the reality operators face, and that depth is what lets us say yes to ideas other providers have to walk away from."

Drew Atienza, Director, VYV-US

Products

VYV's product suite includes PHOTON, XENON, TACHYON, ALBION, COPERNIC, and dedicated hardware solutions. These technologies support everything from single-projector environments to complex multi-projection environments, high-resolution LED wall systems, architectural mapping, uncompressed media playback, 3D tracking, show marking, and accurate pixel delivery for demanding productions.

• PHOTON – The all-in-one media server platform for large-scale immersive installations, live events and permanent attractions. PHOTON combines high-resolution video playback, a built-in node-based effects engine, auto-alignment projection mapping, real-time compositing and synchronized show control in a single system.
• XENON – A specialist projection mapping and uncompressed media playback solution built for architectural and object-based mapping projects, along with large-format LEDwall systems. XENON provides advanced automatic geometric correction, edge blending and precision alignment tools for transforming buildings, stages and physical environments into dynamic visual canvases.
• TACHYON – A compact, cost-effective and reliable media playback system designed for smaller installations and distributed media applications. TACHYON delivers high-qualityvideo playback with a streamlined workflow and easy deployment.
• ALBION – A professional 3D tracking system that enables operators and creative teams to accurately track moving scenery, performers, props and puppets in live performance, providing PSN tracking data to any show system.
• COPERNIC – A family of compact 3D-positioning optical markers designed to work withALBION and VYV's other tracking and calibration systems. These IR emitters track the position and movement of performers, screens, scenery and props almost invisibly, and integrate discreetly into most structural elements to provide real-time data for the automatic calibration of projectors and camera systems.

What sets VYV apart?

• Automatic projector calibration at scale. PHOTON automatically calibrates systems of more than 150 projectors and keeps them aligned through daily operation. For a permanent attraction, this means consistent image quality year after year without flying in specialists to re-align the system — a meaningful difference in long-term operating cost.
• Projection that follows the action. ALBION tracks performers, props and moving scenery in real time so projected content stays locked to its target. VYV has event-tracked deforming surfaces: for Cirque du Soleil's Drawn to Life, the system followed oversized animation sheets as they twisted and bent mid-performance, alongside 17tracked props and costumes.
• Custom engineering when the brief demands it. When a creative vision goes beyond what any off-the-shelf product can do, VYV's in-house R & D team develops the show-specific software and hardware features to deliver it — capabilities that frequently become part of the product line.-
• Built for handover. Automated backup programming protects show integrity in live operation, and project-specific documentation, training and international remote support mean an operator's own team can run the show with confidence.

Projects

VYV works across theme parks, stadiums and outdoor events, touring productions, nighttime spectaculars, permanent shows, rides, architectural and public-space installations, theatre and indoor spectacles. Its portfolio includes large-scale projection, LED playback and tracking work for concerts, ceremonies, public artworks, theatrical productions and themed entertainment, demonstrating the company's relevance to immersive entertainment, cultural destinations andexperience-led venues.

Highlights include Cirque du Soleil's Drawn to Life, a permanent show at Disney Springs in Orlando; Chimelong's Dragon Show; Dragone's resident spectaculars La Perle in Dubai; Cirquedu Soleil’s ECHO, a bigtop touring show and The House of Dancing Water in Macau; CitéMémoire, the permanent projection circuit through Old Montreal; and Touch with LighthouseImmersive. VYV's technology has also powered ceremonies and public spectacles such as TheQueen's Platinum Jubilee and The Royal Edinburgh Military Tattoo, as well as touring and residency productions for artists including Bruno Mars, Jennifer Lopez and Roger Waters.

Clients include Cirque du Soleil, Dragone, Chimelong, Ex Machina, Lighthouse Immersive, and Dreamlab Immersive, among others, protected by non-disclosure agreements.

Services

Alongside its technology, VYV provides à la carte services across the full project lifecycle, from early design and engineering through production, product customisation, support, maintenance, and training. These include projection studies, calibration studies, tracking studies, system schematics, third-party design review, 3D acquisition, system installation, show programming, documentation, and training.