Relative Scale
An immersive and interactive media studio creating digital experiences that connect people with stories, places, and ideas.
Based in Raleigh, North Carolina, Relative Scale works with clients and creative partners across the United States. The team combines strategy, creative direction, UX and UI design, custom software development, media integration, prototyping, testing, and installation to support projects from early ideas through opening day and beyond.
Their mission is to add meaning and fulfillment to the human experience. They bring together storytelling, design, technology, media, and physical space to create experiences that are engaging, intuitive, and memorable. From immersive environments and interactive exhibits to multi-screen installations, games, virtual reality, and linear media programs, their work is designed to invite participation and make audiences feel like part of the story.
Interactive storytelling for museums and attractions
The company create experiences for museums, cultural and heritage attractions, sports and entertainment venues, branded destinations, and other places where audiences come to explore, learn, play, and connect. Their work spans a wide range of public-facing environments, from intimate gallery interactives to large-scale immersive and experiential installations.
At the Beyond the Battle Museum in Gettysburg, Relative Scale contributed to Caught in the Crossfire, an enclosed farmhouse experience exploring the Battle of Gettysburg from a civilian perspective. An 11.2 audio mix works alongside physical effects and lighting to build a multisensory interpretation of events. Other museum clients and projects include the National WASP WWII Museum, Andy Griffith Museum, Cummer Museum of Art & Gardens, Anniston Museum of Natural History and Customs House Museum & Cultural Centre.
Connecting visitors with collections
Relative Scale also creates digital tools that allow visitors to explore large or evolving collections. These can include searchable archives, interactive timelines, multimedia databases and applications supported by custom content management systems.
At Emory University's Stuart A. Rose Manuscript, Archives, & Rare Book Library, for example, the studio developed interactive installations giving visitors access to collection material, videos, timelines and wayfinding information. At the University of North Carolina, a CMS-driven interactive enables visitors to explore the history, players, teams and statistics of Carolina Women's Basketball.
At the center of their work is a simple idea: technology should never be the point of the experience. It should help tell the story, encourage curiosity, create moments of discovery, and give people a reason to engage with a place and with one another.
Services and expertise
Relative Scale supports projects from early concept development through design, production and implementation. Its services include audience and content research, experience and interface design, motion graphics and animation, video and sound production, projection mapping, AR, VR and mixed reality, touchscreen and gesture-based interactives, app development, content management systems and analytics.
