On The Stage
The ticketing, marketing, and revenue engine built for visitor attractions and location-based entertainment.
On The Stage (OTS) is a full-stack ticketing, marketing, and venue management platform that gives visitor attractions and location-based entertainment operators the tools to sell tickets, promote events, manage customers, and improve business results from a single platform.
Purpose-built for the realities of live entertainment operators, OTS offers mobile-first, white-labeled online ticketing with one-click Apple Pay and Google Pay checkout that’s proven to increase conversion rates and boost order values.
Time-based entry, dynamic pricing, real-time capacity management, VIP group sales, and flexible ticketing options unlock streamlined event management, efficient marketing, and increased attendance rates.
Dynamic offers, upgrades, and add-ons increase order values while augmenting the customer experience, and distribution via 60+ OTAs help to reach new audiences.
Native audience segmentation leverages operators’ first-party data to maximize ROAS, improve customer return rates, and reduce customer acquisition costs, and integrations with leading CRM platforms unlock advanced marketing flows using OTS first-party segments.
Party Pass collects contact information and pre-event waivers for every attendee in a group sale, helping to grow first-party contact lists while speeding up check-ins.
Always-on automated marketing flows automatically deliver the right message to the right customers at the right time, leading to increased sales, higher customer retention rates, and a higher lifetime value for customers. Real-time dashboards showcase sales, revenue, conversion, and funnel performance, and OTS account teams provide hands-on continuous optimization support to improve sales flows and improve business outcomes.
While OTS began as a solution to support performing arts organizations and educators, it has intentionally expanded to address the unique needs of the visitor attractions market. Thousands of organizations run on the platform today, ranging from single-venue operators to multi-site attractions with high-volume, timed-entry programming.
From large-scale location-based entertainment operators to museums, science centers, zoos, aquariums, water parks, and theme parks, OTS is built to deliver results for any operator that offers ticketed, timed-entry experiences.
The proof: when PATH Entertainment Group, producer of Monopoly Lifesized and The Paddington Bear Experience, needed a ticketing solution built for high-volume immersive attractions, they moved to OTS and saw conversion rates increase by 95% over their previous platform, with continued optimization driving further gains of up to 312% within the first 12 weeks. "Whereas other platforms try to retrofit their platforms to support our business, On The Stage was the only solution that seemed built for time-based entry and location-based entertainment and also focused on the customer journey," says David Hutchinson, CEO of PATH Entertainment Group.
Products & Services
- Unified ticketing, marketing, venue, and customer management
- Mobile-optimized checkout
- One-click checkout with Apple Pay & Google Pay
- Time-based entry with real-time capacity controls
- Plays: always-on automated marketing flows
- First-party audience segmentation
- Integrations with leading CRMs
- Dynamic pricing
- Dynamic offers, upgrades, and add-ons
- Distribution via 60+ OTAs
- Filtered flows: unique CTAs that automatically apply promos or unlock access to exclusive tickets
- Party Pass: grow your contact list and speed up check-ins
- Real-time sales, conversion, and funnel insights
- Server-side pixel tracking across Meta, Google, TikTok, and Reddit
- Human-led continuous optimization to improve business outcomes
- White-label support








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