DreamPark represents a fundamental breakthrough in how themed entertainment can be conceived, developed, and delivered. Its proprietary mixed reality platform combines spatial computing, real-time rendering, and intuitive user experience design to transform any physical location into an endlessly adaptable immersive entertainment destination.
Unlike traditional attractions that require massive infrastructure and capital investment, DreamPark’s downloadable system overlays high-quality digital experiences onto real-world spaces using Meta Quest 3 headsets and mobile devices.
The innovation’s core lies in its seamless integration of physical environments with immersive digital overlays. Guests unlock these experiences by scanning strategically positioned QR codes, instantly transforming ordinary venues into extraordinary adventures. A single space can host multiple intellectual property (IP) overlays, switching from a fantasy quest to a racing game without reconstruction, downtime, or major expense. This approach addresses one of the themed entertainment industry’s biggest challenges: creating fresh, expansive guest experiences while keeping costs and operational complexity low.
DreamPark bridges today’s digital-first expectations with the real-world social connections audiences increasingly crave. By requiring physical presence and movement, the platform delivers the kinds of immersive digital experiences guests love, while fostering authentic shared adventures that bring families and friends together. Early results at DreamPark’s flagship installation on the Santa Monica Promenade show remarkable engagement.
What sets DreamPark apart within the industry is its accessibility, scalability, and flexibility. Traditional theme parks and attractions demand enormous real estate footprints, years of construction, and ongoing reinvestment to keep experiences fresh. DreamPark eliminates these barriers by turning any underutilized space — malls, promenades, county fairs, arcades, even music festivals — into a destination attraction. The platform’s turnkey architecture allows operators to refresh content instantly, solving the industry’s longstanding challenge of maintaining novelty without incurring reconstruction costs.
This capability also opens the door for major IP holders who want a physical-world presence without the burden of building permanent facilities. Since its January 2025 debut, DreamPark has secured eight expansion agreements across diverse venues, demonstrating both strong market demand and broad application potential. The platform has already attracted interest from entertainment brands seeking to extend their reach into high-traffic but previously overlooked spaces.
DreamPark’s system represents a significant advancement in spatial computing applications for themed entertainment. By combining real-time rendering with highly intuitive interfaces, the platform allows guests of all ages to interact naturally with complex digital worlds. The result is an experience that feels both cutting-edge and effortless—removing the intimidation factor often associated with new technology while preserving the “wow factor” that drives repeat visitation.
DreamPark’s impact extends beyond technical innovation. It shifts how the industry thinks about themed entertainment design and delivery. The platform democratizes access, enabling a level of immersive experience previously reserved for multi-billion-dollar theme parks. Operators gain a sustainable, revenue-generating solution that maximizes return on investment, while guests enjoy world-class attractions that meet them where they are—without the need to travel to far-flung destinations.
The Santa Monica Promenade installation has proven the concept at scale, showing how an ordinary public space can become a headline attraction with no permanent construction. Families come not just for a game or a ride, but for an experience that blends the best of digital interactivity and real-world connection. This transformation highlights DreamPark’s ability to revitalize venues, boost foot traffic, and create entirely new categories of destination entertainment.
DreamPark recently opened a location at West Canal Yards in Seattle, and launched its first partner-operated mixed-reality theme park at Samanea Mall in Long Island.
![Three people smiling indoors, with a "[Ship It]" poster in the background.](https://blooloop.com/media-library/three-people-smiling-indoors-with-a-ship-it-poster-in-the-background.jpg?id=62668873&width=980)
In short, DreamPark is more than just a product launch — it is a paradigm shift. By redefining physical space as a flexible canvas for immersive content, it enables themed entertainment to evolve into a scalable, sustainable, and endlessly renewable medium. The technology empowers venues to deliver premium guest experiences that are interactive, social, and ever-changing, while giving IP owners a new way to engage audiences without massive investment.
DreamPark has established itself as a transformative force in the industry, proving that world-class entertainment can be accessible, adaptable, and commercially viable. With its unmatched ability to create interactive experiences and its groundbreaking approach to delivery, DreamPark is poised to influence the future of themed entertainment for years to come.
