His bioEric is the founder of Unbound, a global brand licensing agency that connects leading brands with best-in-class operators to deliver real-world guest experiences. The agency focuses on high-potential IP with the scale and fan bases required to sustain long-term commercial success, currently representing category leaders such as the NFL, Supercell, and Hasbro.
Previously, Eric was an Executive Director at Warner Bros. Discovery, where he secured and led themed entertainment partnerships across APAC and EMEA for franchises including Harry Potter and DC. His career includes leadership roles at Angry Birds and Cartoon Network, and he was part of the project management team that delivered Ferrari World Abu Dhabi.
Drawing on an international career spanning four continents, Eric combines a broad market perspective with hands-on experience across theme parks, hospitality, and touring exhibitions, among other location-based entertainment formats. He brings deep insight into consumer trends alongside an established industry network of dreamers, builders, and operators across the experiential ecosystem.
